Senior Executive, Go-To-Market

Role: Senior Executive, GTM – Prepaid Mobile Location: Singapore

We are partnering with a leading organisation to hire a Senior Executive, GTM – Prepaid Mobile to support prepaid product launches, promotions, competitive responses, and go-to-market execution across multiple channels.

About the Role:

This role will support the planning and execution of prepaid mobile GTM initiatives, working closely with cross-functional teams to ensure smooth launches, channel readiness, and strong customer engagement. You will play a key role in coordinating stakeholders, tracking launch readiness, managing timelines, and ensuring successful delivery of campaigns and promotions in a fast-paced environment.

Responsibilities:

• GTM Planning & Launch Execution

• Support prepaid product launches, promotions, campaigns, and competitive initiatives

• Coordinate launch readiness across Product, Marketing, Sales, Digital, Customer Care, Finance, IT, and Operations

• Manage GTM timelines, checklists, issue tracking, and launch coordination

• Channel Readiness

• Ensure retail, reseller, distributor, digital, telesales, and customer care channels are ready for launch

• Coordinate training materials, FAQs, customer communications, and operational updates

• Gather and escalate channel feedback to improve launch execution

• Campaign & Promotion Execution

• Support execution of prepaid campaigns including:

• Acquisition offers

• Reload promotions

• Roaming / IDD initiatives

• Tourist SIM campaigns

• Coordinate campaign setup, customer journey alignment, and launch communications

• Competitive & Market Coordination

• Monitor competitor prepaid offers and support tactical market responses

• Coordinate cross-functional alignment for promotional and channel activities

• Cross-functional Collaboration

• Work closely with Product, Marketing, Sales, Digital, Finance, IT, Legal, and Operations teams

• Ensure timely follow-through on dependencies, approvals, and post-launch actions

Requirements:

• Bachelor’s degree in Business, Marketing, Communications, or related field

• 2–5 years of experience in:

• GTM execution

• Product marketing

• Campaign operations

• Channel coordination

• Project management

• Experience in telco, prepaid, consumer tech, retail, e-commerce, fintech, or travel-related businesses preferred

• Strong coordination and stakeholder management skills

• Comfortable managing timelines, launch checklists, risks, and dependencies

• Hands-on, organised, and detail-oriented in a fast-moving environment

• Proficient in PowerPoint, Excel, and reporting/dashboard tools