Director of Marketing Operations

About The Role:

Arbor Homes is currently looking for a Director of Marketing Operations to help shape, coordinate, and execute marketing strategy and drive results. Success in this role will be defined by measurable improvements in lead quality, conversion rates, marketing ROI, and contribution to overall home sales growth. The Director of Marketing Operations is responsible for driving measurable growth in traffic, appointments, and home sales through marketing automation, analytics, and campaign optimization. This role serves as a player-coach, leading local marketing teams while managing core systems including HubSpot, web analytics, and digital channel performance. This role supports multiple markets and communities, playing a critical role in scaling marketing performance across the organization.

Why Arbor?

Are you looking for a dynamic career in a lively workplace committed to customer service? We look for team members with enthusiasm and skill to help provide even better experiences and higher-quality homes for our buyers. When it comes to what sets Arbor apart among new home builders, the first answer is our culture. Rather than chasing profits and cutting corners, our team puts quality and customers first. If you are creative and committed to helping people, you will love working with us!

What’s In It For You?

• Base Salary + Bonus Opportunities

• Advancement Opportunities

• Exposure to Executive Leadership

• Team Outings and Company-Sponsored Volunteer Events

• 4 weeks of Paid Time Off!

• Access to Health and Life Insurance, 401(k), Paid Parental Leave, Company Discounts, etc.

• Leadership Academy - Training Programs for Professional Growth.

What Will You Be Doing?

Analytics & Performance

• Own performance measurements across all channels, tracking lead conversion rates, cost per lead, traffic-to-appointment ratios, and campaign ROI, and translating findings into clear, actionable recommendations that drive measurable improvements in traffic, appointments, and home sales

• Provide business analytics and reporting through GA4 and internal traffic and sales reports to inform strategy and leadership decisions throughout the marketing funnel

• Oversee website performance including functionality, content, SEO, and conversion optimization to drive lead generation and user experience

Marketing Automation & Systems

• Own and optimize all marketing automation and CRM initiatives in HubSpot, including lead nurturing, segmentation, and lifecycle campaigns

• Manage implementation and ongoing performance of shared data feeds between HubSpot and Kova

• Manage listing presence on Zillow, Trulia, BDX, and other industry platforms

Team Development

• Train and upskill local marketing teams on HubSpot, analytics tools, and data-driven decision-making

• Travel monthly to local sales and marketing meetings to deliver analytics reporting and support team alignment

Cross-Functional Collaboration

• Partner with Sales, Online Sales, Creative, and local Marketing Managers to evaluate traffic sources, adjust campaigns, and maximize visits to community sales centers; including website leads, walk-in traffic, and be-backs

• Support community-level strategy to ensure sales goals are achieved

SUPERVISORY RESPONSIBILITIES

• Lead and develop local Marketing Managers and Coordinators, ensuring consistent execution, accountability, and performance improvement across markets. Responsibilities include mentoring and developing marketing talent to grow their analytical and strategic capabilities, planning and directing work, appraising performance, and resolving issues.

What Will You Bring?

• Bachelor’s Degree or equivalent work experience in a related field required

• Intermediate or expert level knowledge of HubSpot required.

• Hands-on experience working with a broad spectrum of digital media, analytics, automation, and web management solutions

• Homebuilding, Commercial Real Estate or Marketing Agency experience preferred

• Proven ability to lead, coach, and develop marketing talent

• Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.

• Disciplined self-starter capable of managing multiple markets and priorities

• The most qualified candidates will be highly skilled in digital marketing strategies.

This is subject to change based on needs or if special circumstances should arrive.

Arbor Homes is committed to creating an inclusive workplace. Arbor Homes is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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Business Unit -

Arbor Homes