The Go-to-Market (GTM) Lead will provide support to product partners, marketing and segments and responsible for developing and executing go to market strategies to meet product adoption and sales goals. This role will primarily bridge the space between product and sales – bringing an insights driven, actionable and cohesive view of Cigna Healthcare products and capabilities to the market supported by compelling messaging and sales tactics to achieve goals. This includes leading projects that improve how sales teams position solutions in market, ensure successful launches of new or improved products, as well as research to identify new opportunities to improve retention and growth. This role will partner closely with Solutions, Marketing, and Producer Relations teams to equip our segment partners with the support they need to successfully manage client and broker meetings, events, and address challenging market dynamics by formulating an organizationally aligned go to market position.
Learn and know the most important solution needs of respective employer buyer group based on business, segment and product strategy
Learn and know key features, options and design of U.S. Employer Cigna Healthcare products and services
Can work cross-enterprise on emerging and in market capabilities; partners to influence from a CHC buyer perspective as appropriate
Understands the Client and Customer interactions and experiences of Cigna Healthcare product and services
Works with segment leadership to understand and deliver against priorities, negotiate and manage stopgap or bridge solutions as needed
Actively studies and understands market disruptors and trends
Interacts with markets to identify local needs and similarities and differences across segments
Can explain in very clear terms the most important solution needs of respective employer buyer group and what is required to win
Work with enterprise and local partners to apply actionable, local competitive intelligence
Partners with segment leaders and frontline sales to translate buyer group needs into product/solution strategy and solution requirements
Synthesizes product and service “gaps” for solution development and investments required
Identify and lead other key initiatives that will require complex problem solving and interaction across a highly matrixed organization.
Interface with marketing to ensure adherence to end to end go-to-market and product strategy
Develop and lead go to market strategy, partner with Sales Operations and Learning and Enablement to communicate new capabilities, product messaging and positioning, and other market message type forums.
Responsible for ensuring alignment with product on sales trainings, FAQ and collateral regarding the value related to certain solutions and/or strategies, tracks progress towards product adoption goals as appropriate
5+ years’ experience in Product/Marketing/Sales or comparable field, healthcare experience is required
Experience working and being effective in a highly matrixed organization
Demonstrates the capacity to synthesize complex information from disparate sources into a clear compelling story
Goal oriented and personally accountable; resourceful and self-directed
Ability to independently build effective relationships, effectively influence others in cross-functional teams and influence business partners
Outstanding presentation and facilitation skills with experience presenting to both internal, inclusive of leadership, and external audiences
Ability to problem solve complex situations, identify and remove roadblocks, triage and prioritize issues
Strong leadership, interpersonal, relationship, and listening skills
Strong communication skills with ability to convey complex and technical information in an understandable way
Ability to manage multiple priorities simultaneously
Positive and team-oriented attitude and approach to getting work done
Proven understanding of sales and marketing across the broader health plan
Adaptable, flexible, and able to lead/manage through change
Ability to travel up to 20%
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you need a reasonable accommodation to complete the online application process, please email seeyourself@thecignagroup.com for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
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Taylor Martin— LinkedIn profile, opens in a new tab
Sr. Recruiter at The Cigna Group
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Sr Talent Advisor, Talent Acquisition @ The Cigna Group
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Cigna is a global health services company providing medical, dental, behavioral health, pharmacy, and international health insurance products to individuals, employers, and government-sponsored plans. It operates primarily in the U.S. healthcare and insurance industry.
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