Marketing Operations Manager

iLOQ runs a fast-paced global digital marketing operation, building B2B campaigns that create demand, strengthen brand awareness and support measurable business growth. As we continue to expand globally, we are looking for a highly capable Marketing Operations Manager to help run the engine behind Marketing — connecting our marketing technology, campaign processes, data and insight into one effective operating model for both global and local teams. The role is located in Espoo, Finland with possibility for hybrid work.

What you'll do

In this role, you will be a commercial enabler first and a systems owner second. You will own, maintain and develop the marketing technology stack and our wider MarTech ecosystem, ensuring that the data, processes and tools work together to turn marketing activity into high-quality leads, pipeline insight and stronger revenue contribution.

You will work closely with global marketing colleagues, local marketing teams, sales development, product and other internal stakeholders to improve how campaigns are planned, executed, measured and optimized. A key part of the role is to build demand generation funnels that track leads from campaign engagement through to sales closure, surface the insight that shows where marketing is working and where performance can improve, and translate that data into practical actions the business can use.

This is a hands-on role for someone who can combine technical expertise with a clear point of view on process improvement. You will help define how we measure funnel performance, campaign impact and marketing ROI, while also introducing AI-enabled workflows that improve lead quality, increase efficiency and create scalable ways of working. AI implementation experience within marketing processes is therefore vital.

You will also act as the global project lead for SEO and search performance, helping ensure that iLOQ is found first time, every time — across traditional search, CMS content and emerging LLM search behavior.

Key Responsibilities:

• Own and manage the marketing part of our technology stack, including WordPress, Clay, Microsoft Dynamics Customer Insight, Leedfeeder and supporting media bank platforms and connections to our partner portal.

• Build and measure lead nurture workflows, and outbound success.

• Ensure quality data between marketing and sales systems through managed lead processes.

• Support the delivery of global campaigns by using customer segmentation, tagging, and AI automation workflows. You will be active in introducing Clay as an AI lead improvement tool in the workflow from an outbound campaign perspective.

• Create and maintain dashboards and reports to provide actionable insights on campaign performance, funnel progression, and marketing ROI

• Experience in driving SEO improvement in LLM Search and CMS content.

• Collaborate closely with digital marketing colleagues, sales development and product, to align marketing automation and CRM systems to business needs.

KPI examples:

• Being responsible of lead generation using AI tools

• The implementation, development and measurement of lead processes

• Ensuring more YOY lead amounts while maintaining good quality

What you'll bring

• Suitable degree (Bachelor or Master) from relevant field.

• Experience in a marketing operations or marketing automation role, preferably in a global B2B business.

• Hands-on delivery and user development experience in marketing processes.

• Proven experience with CMS, CRM, AI tools and campaign workflows

• Proficiency with Google Analytics, marketing automation platforms, and campaign tracking best practices.

• Excellent project management and communication skills.

• Fluent in English: Candidates must have excellent written and spoken English skills. Other Central European and Nordic languages are a plus.

What you'll get

We offer you the opportunity to join a fast-paced and collaborative international team within a forward-thinking and rapidly growing company. In this role, you will have a genuine chance to shape and develop marketing operations, influence how we work, and contribute to the continued growth of one of Finland’s most respected and awarded brands.

You will work in a dynamic environment with challenging responsibilities, significant ownership, and diverse opportunities to develop both personally and professionally. As part of iLOQ, you will help define and strengthen an industry that is continuously evolving through innovation and digitalization.

We support flexible hybrid work in Finland and provide a comprehensive onboarding experience, ensuring you have everything you need to succeed from day one. You will be surrounded by friendly, supportive, and passionate colleagues who are committed to working together and achieving ambitious goals.

In addition, we offer a competitive benefits package, including a bonus program, full lunch benefit, extensive occupational health care with an annual dental check-up, life insurance, as well as regular team and company-wide events that strengthen our sense of community.

We are committed to fostering an inclusive workplace where diversity is valued and all employees are treated with respect. We encourage applicants from all backgrounds to apply and join us in promoting an inclusive and diverse workplace.

Are you the person we are looking for? For more information, please contact our Marketing Director Russell Anderson (+358 40 7250 897). He is happy to answer questions related to the position on Thursday Aug 13th from 3:00 to 4:00 pm or Friday, Aug 14th from 9:00 to 10:00 am.

We are expecting your application by August 15th at the latest.