CRM Manager, Acquisition & Activation

Mission

Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.

In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.

Role Purpose:

Own the end-to-end acquisition and activation lifecycle from waitlist through first booking. Design, execute and continuously optimise customer journeys across SMS, email, push and in-app channels. Lead the experimentation roadmap to drive incremental improvements in activation rates and customer quality.

First 6–12-month outcomes:

Measurably improve waitlist-to-booking conversion through optimised automation and experimentation

• Launch and maintain all core customer journeys with defined SLAs and regular QA audits
• Design and execute a continuous A/B testing programme with clear lift targets and guardrails
• Build playbook library (waitlist nurture, booking confirmation, abandoned booking recovery) with documented best practices
• Establish feedback loop with paid channels team to inform campaign strategy and audience targeting

Requirements:

• 5–10 years in CRM, lifecycle marketing, or customer acquisition
• Hands-on experience building journeys in a CRM/marketing automation platform (e.g. Bird, Braze, Iterable, SFMC, Klaviyo)
• Deep understanding of email, SMS, and push deliverability, segmentation best practices, and A/B testing methodology
• Experience designing and owning campaign QA processes and data quality controls
• Data-literate: able to interpret dashboards, cohort analysis, funnel metrics, and retention curves
• Comfortable writing basic SQL queries or demonstrable willingness to learn — at Neko, everyone in CRM is expected to be close to the data

About titles at Neko

We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.

Hiring Process

Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team.

Equal Opportunity & Inclusion Statement

Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.