Yelp's mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their money— from where to eat, shop, or stay, to which home or local service provider to use, and beyond.
Yelp's Growth Operations team drives strategic growth through expert channel execution, data-driven optimization, and robust marketing technology infrastructure. As Associate Director and head of Consumer Growth Operations, you will own the vision, strategy, and hands-on execution for all growth communication channels while leading a team and partnering closely with Marketing Technology teams to ensure our underlying MarTech stack performs at its best. You will drive scalable operations, rigorous channel analytics, and continuous optimization in partnership with Growth Marketing, Product, Engineering, and cross-functional teams.
We are especially interested in candidates who bring 1) direct experience with marketing automation tools such as Braze, and 2) either direct experience in AI-driven marketing operations/optimization or demonstrate a deep curiosity and enthusiasm for leveraging AI and emerging technologies to advance our growth objectives.
We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.
Channel Execution & OptimizationOwn end-to-end execution and optimization of email, push, and in-product messaging programs. Establish and enforce channel best practices to drive engagement, retention, and conversion. Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels.
Channel Strategy & AnalyticsBuild and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations. Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization). Leverage AI to improve strategies, creative output, and campaign performance.
New Channel ExplorationScout emerging communication channels (e.g., SMS) for growth opportunities. Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI.
Platform & Deliverability ManagementStay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering. Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly.
**MarTech Infrastructure (in partnership with Product & Engineering)**Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure. Own requirements for automation, personalization, data flows, and reporting across all growth channels. Lead rapid identification, troubleshooting, and resolution of platform issues. Drive adoption of AI within MarTech to accelerate growth marketing efforts.
Growth ExperimentationEmbed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies. Foster a data-first, experiment-driven culture within the consumer growth team.
Cross-Functional Collaboration & CommunicationWork closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact. Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight.
Mentor and Develop TeamsGuide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence. Serve as a mentor and subject matter expert across Growth and MarTech operations.
8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS) in fast-paced, data-driven environments, ideally via external marketing automation tools such as Braze.
Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams.
Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives.
Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations.
Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation.
Recognized for anticipating channel disruptions (deliverability changes, privacy shifts, platform updates) and rapidly adapting strategies to maintain growth effectiveness.
Self-motivated, detail-oriented, and comfortable with technical concepts, analytics tools, and marketing automation platforms.
Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results.
Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership.
Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels.
Treats the company's spend and resources with care, balancing ambition with operational discipline and ROI focus.
Bachelor's degree in Marketing, Business, Data Science, or related field required; advanced degree preferred.
Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Compensation range for this position is $128,000- $200,000 annually. You may also be offered a bonus and benefits.
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice #LI-Remote
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Yelp is an online platform that connects consumers with local businesses through user-generated reviews and ratings across categories like restaurants, home services, and retail. The company generates revenue primarily through advertising sold to local businesses.
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