Shape the Future with Dun & Bradstreet
At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.
We are now looking to a Marketing Operations Manager to join us for a minimum of 12 months on a parental leave cover. Based in our Warsaw, Poland office (with hybrid working), you will play a pivotal role in optimising how marketing operates, scales, and delivers measurable impact across the go‑to‑market organisation.
As Marketing Operations Manager, you will be the strategic backbone of our marketing function, ensuring the right processes, technology, data, and insights are in place to power demand generation, pipeline growth, and customer engagement at scale. Operating as our Marketo super user, you will act as a trusted partner to stakeholders across Marketing, Sales, and the wider business across our global markets, while continuously improving efficiency, governance, and performance.
Key Responsibilities
- Own and optimise Marketo end‑to‑end, acting as a super user and centre of excellence for the organisation
- Enable and educate marketing teams on best‑practice usage for newsletters, webinars, nurtures, single sends, and content updates
- Manage CRM integrations (e.g. Salesforce) to ensure seamless lead flow, data quality, and campaign execution
- Oversee lead scoring, routing, and pipeline development to ensure timely delivery of high‑quality leads
- Build and maintain customer segmentation frameworks to support targeted, personalised campaigns
- Develop dashboards and reporting that clearly articulate campaign performance, pipeline contribution, and marketing ROI
- Partner closely with regional, global, and functional stakeholders, translating business needs into scalable marketing processes and technology solutions
- Own the business‑side architecture of marketing technology, evaluating and onboarding tools that drive scalability and efficiency
- Manage vendor relationships and oversee the strategic allocation of marketing technology and operations budgets
- Ensure compliance with GDPR and internal governance standards
- Document processes and build operational playbooks that enable consistency and scale
About you
- At least 5+ years’ experience in Marketing Operations or a closely related role
- Deep, hands‑on expertise in Marketo, with confidence acting as the “go‑to” expert
- Strong experience working with CRM systems (Salesforce or similar)
- Proven ability to partner with senior stakeholders and operate effectively in matrixed, global organisations
- Solid understanding of lead management, demand generation, and pipeline mechanics
- Strong analytical capability, with experience in reporting and performance analysis (e.g. Tableau, Google Analytics, Excel)
- Experience managing vendors, budgets, and marketing technology investments
- Knowledge of data privacy and compliance standards (GDPR, CCPA)
- Bachelor’s degree in Marketing, Business, or a related field
- Fluency in English
