CRM Specialist, Retention

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IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

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About the Role:

IPSY is seeking a CRM Specialist, Retention to execute and support programs that directly drive revenue and keep members engaged, growing, and loyal to IPSY. This is a hands-on, high-impact role focused on four key areas: upgrades, loyalty (campaigns and coupons), operational support, and special projects.

Each of these programs ties directly to a business outcome: keeping members active, increasing their subscription value, and deepening their loyalty to IPSY. Your work will show up in the metrics that matter most to the business -- and you will have the cross-functional access to understand exactly why.

This role touches multiple parts of the business -- from member-facing loyalty campaigns to behind-the-scenes operational workflows -- giving you broad DTC exposure and real cross-functional experience inside one of beauty’s most recognized subscription brands. You will work closely with CRM, Product, Operations, Customer Experience, Creative, Finance, and Data/Analytics.

This position reports to Senior Director, Loyalty and can be fully remote from the 16 U.S. states where IPSY hires.

What You’ll Be Doing:

Retention Program Execution & Performance

• Execute and support programs across upgrades, loyalty campaigns, coupons, and operational initiatives

• Own day-to-day deliverables across multiple programs, managing workflows from brief through launch

• Partner with channel managers to create campaigns and synthesize overall performance across channels, learnings, and identify new opportunities

• Assist in forecasting and modeling for program and campaign design and approvals

• Monitor program performance weekly and monthly; deliver program analysis with clear insights and recommendations

• Identify risks and optimization opportunities; bring solutions, not just observations

• Support performance reporting for team and cross-functional stakeholders

Loyalty Programs (Campaigns & Coupons)

• Plan and execute loyalty promotions, coupon programs, and member incentive offers that drive engagement and reduce churn

• Partner with CRM, Creative, and Operations on end-to-end campaign development and deployment

• Track coupon inventory, redemption, and program performance; surface actionable findings

• Help evolve the loyalty program experience based on performance learnings and member behavior

Upgrade Programs

• Support upgrade campaign development and targeting members for tier conversion

• Partner with Merchandising and Product to identify the right upgrade moments, offers, and messaging

• Contribute to testing, iteration, and ongoing optimization

Operational Support

• Own key operational workflows that keep retention programs running smoothly: campaign design, QA, legal copy review and approvals, product and offer setup in dotCMS, offer/gift operations (inventory and unit tracking)

• Partner with Tech and Marketing Ops to resolve platform issues and support new feature launches

• Collaborate with CX on member-facing issues that intersect with retention programs

• Maintain tight cross-functional coordination to ensure seamless, consistent member experiences

Special Projects

• Support ad hoc strategic initiatives tied to retention, engagement, and member lifecycle growth

• Contribute to cross-functional workstreams as a retention subject matter contributor

What We Are Looking For:

Experience

• 3-6 years of experience in marketing, with a focus on lifecycle, CRM, growth, digital marketing, or eCommerce

• Bachelor's degree required

• Experience at a DTC, subscription, or eCommerce company is strongly preferred -- understanding subscription economics is a real plus

• Hands-on experience supporting loyalty, retention, referral, or engagement programs heavily preferred

• Channel marketing experience (email, SMS, push) is a plus, but not a hard requirement

Skills

• Strong execution skills with solid project management instincts -- can manage multiple workstreams without losing detail

• Analytical fluency: can pull and interpret performance data to drive decisions; Excel or Google Sheets required

• Forecasting and modeling experience to inform planned performance based historical data and trends and financial planning for program setup

• Familiarity with CRM/ESP platforms (Iterable, Braze, SFMC, etc.)

• Familiarity with analytics tools such as Amplitude, Sigma, Tableau, or Looker

• Clear communicator, written and verbal; comfortable working across multiple teams

• Detail-oriented with strong QA instincts

Mindset

• Bias for action -- comfortable moving fast and figuring things out

• Curious and data-driven: asks why and chases the answer

• Highly accountable and self-directed

• Thrives in fast-paced, evolving environments with competing priorities

Why This Role Matters

• Keeping members is just as important as acquiring them. At IPSY, member retention is a direct revenue driver -- and the programs you will support, from upgrades and loyalty to operational execution, contribute meaningfully to that goal. Your work will have a measurable impact on the business from day one.

• You will also have something rarer: genuine breadth. This role spans multiple programs, channels, and cross-functional teams -- giving you the kind of broad DTC and subscription marketing experience that takes years to accumulate elsewhere. If you are a marketer who wants to build real retention expertise inside a brand members genuinely love, this is your role.

Bonus if You Have:

• Beauty or personal care industry experience is a plus

• Subscription experience is a plus

What We Offer:

• Competitive base salary & bonus program

• Medical, dental & vision insurance

• 401(k) plan with company match

• Paid Time Off

• Work from home flexibility

• Free IPSY Extra subscription

• Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

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Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:

$68,000—$75,000 USD