Demand Generation Manager

Position: Demand Gen Manager

Location: Cremorne VIC - Hybrid

Annual Salary Range: $120,000 AUD - $130,000 AUD

We're looking for a Demand Generation Manager to lead pipeline growth across Australia and New Zealand, driving demand for both ActivePipe—our established and trusted real estate marketing platform—and RISE by MoxiWorks, our next-generation AI-powered platform that is redefining how real estate professionals generate business.

This is more than a campaign execution role. You'll own regional demand generation strategy, partner directly with Sales leadership, and play a critical role in introducing innovative AI technology to one of the world's most dynamic real estate markets.

If you're energized by building pipeline, creating market momentum, and seeing your work translate directly into revenue growth, we'd love to meet you.

Who We Are:

About ActivePipe

ActivePipe is the leading real estate email marketing platform across Australia and New Zealand, empowering agents, brokerages, and mortgage brokers to build stronger client relationships and accelerate business growth. As part of the MoxiWorks family, we bring proven success from thriving markets in the US, Australia, and New Zealand.

Through deep market research and close collaboration with real estate professionals, we understand the daily challenges this dynamic industry faces. Our platform transforms these pain points into opportunities by seamlessly connecting systems, automating intelligent follow-up, and delivering personalized client experiences that drive results.

Trusted by premier brands throughout ANZ, ActivePipe stands as a property and finance technology leader, dedicated to empowering the innovators and relationship-builders who are shaping the future of real estate.

Our Core Values:

· Customer First

· Innovative

· Passionate

· Sense of Urgency

· Accountable & Reliable

· Relentless Execution

Why This Role Matters

You'll be joining at a pivotal moment.

ActivePipe is already a recognized leader in the ANZ real estate market, helping agents and brokerages stay connected to their clients and generate more business through intelligent marketing automation.

At the same time, MoxiWorks is bringing RISE to ANZ—an AI-powered platform designed to help agents prioritize the right opportunities, take the right actions, and grow their business more effectively.

As the Demand Generation Manager for ANZ, you'll be at the center of both stories:

• Accelerating growth for an established market leader

• Helping launch and scale an exciting AI platform in a new market

• Driving measurable pipeline and revenue impact

• Becoming a key voice in our regional go-to-market strategy

What You'll Own

Drive Regional Growth

You'll develop and execute the demand generation strategy for Australia and New Zealand, creating programs that generate awareness, engagement, qualified pipeline, and revenue.

Build and Scale Multi-Channel Campaigns

From LinkedIn and paid media to webinars, nurture programs, content syndication, account-based marketing, and events, you'll create integrated campaigns that reach buyers wherever they are in their journey.

Partner Directly with Sales

You'll work hand-in-hand with the ANZ sales team to align on pipeline goals, optimize lead flow, and ensure marketing programs are driving measurable business outcomes.

Lead Field Marketing and Events

Industry events remain a powerful growth channel in real estate. You'll own the regional event strategy, partnering with our Events team to create experiences that generate meaningful connections and pipeline.

Influence Go-to-Market Strategy

Working closely with Product Marketing, Content Marketing, Revenue Operations, and Sales leadership, you'll help shape positioning, messaging, launches, and market expansion initiatives.

Own the Numbers

You'll have clear visibility into campaign performance and pipeline contribution, using data and insights to continuously optimize programs and improve results.

What Success Looks Like

• Increased pipeline and revenue contribution from marketing programs

• Strong alignment and partnership with the ANZ sales organization

• Successful launch and market adoption initiatives for RISE

• High-performing integrated campaigns across multiple channels

• Increased brand awareness and market presence across ANZ

• Consistent use of data to drive smarter marketing decisions

What You'll Bring

• 5+ years of experience in demand generation, growth marketing, field marketing, or integrated marketing within a B2B SaaS environment

• A proven track record of creating marketing programs that generate measurable pipeline and revenue

• Experience executing multi-channel campaigns across email, paid social, webinars, events, content marketing, and digital channels

• Strong understanding of marketing automation and CRM platforms such as HubSpot and Salesforce

• Analytical mindset with the ability to translate data into actionable insights

• Experience partnering closely with sales teams and revenue leaders

• Ability to thrive in a fast-paced, high-growth environment with significant ownership and autonomy

Bonus Points For

• Experience marketing to Australian and New Zealand audiences

• Experience within PropTech, Real Estate Technology, or the broader real estate industry

• Account-Based Marketing (ABM) expertise

• Familiarity with intent data, lead scoring, and advanced segmentation strategies

Why MoxiWorks & ActivePipe?

At MoxiWorks, we're building technology that helps real estate professionals succeed in an increasingly competitive market. Trusted by more than 3,000 brokerages and 400,000 agents worldwide, we're combining industry expertise with AI-powered innovation to create the future of real estate technology.

When you join us, you'll be part of a collaborative global team that values curiosity, accountability, innovation, and execution.

What We Offer

• Competitive salary commensurate with experience

• Flexible and remote-friendly working arrangements

• The chance to own and shape a market — with real impact on company growth

• A collaborative global team that values curiosity, experimentation, and accountability

• Access to industry-leading PropTech tools and a strong brand in the ANZ real estate market

Moxians Are Covered:

All benefits are subject to review on an annual basis whereas we continuously assess our total reward proposition aligning with the needs of our people, our business and the market.

All benefits start 1st of the month.

• Get paid on your birthday

• Employee Assistance Program via Uprise Platform

• Hybrid work arrangements

• Paid maternity and paternity leave

• Employee Referral Program

• Employee Health & Wellness

• Access to salary sacrifice for superannuation

• Employee Engagement/Recognition Programs

• Novated lease salary packaging options

• Enjoy a vibrant office culture with premium facilities in Cremorne

Note: benefits may vary by country and region we operate in.

At MoxiWorks, innovation happens when diverse perspectives come together. That’s why we are committed to creating an inclusive, supportive workplace where people from all backgrounds can thrive and do their best work. We welcome applicants of all identities and lived experiences, including people from culturally and linguistically diverse communities, people with disability, and people of all gender identities. We are proud to be an equal opportunity employer, and we make hiring decisions based on skills, potential, and values alignment. We take our core values seriously and work hard to create an environment where you feel welcomed. The best ideas come from teams that reflect the world we are building for.