At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.
As the Sr. Marketing Technology & Operations Manager, you are the strategic and hands-on owner of our marketing technology ecosystem and our marketing automation engine. You bring operational rigor, systems thinking, and a passion for innovation — leveraging automation, AI, and data to power scalable, high-performing marketing programs. You partner cross-functionally to ensure our Martech stack, lead lifecycle, and reporting infrastructure drive measurable business impact.
Own and administer our marketing automation platform (Marketo), including end-to-end campaign enablement, workflow design, lead routing, scoring models, email personalization, and system governance
Architect and optimize the full lead lifecycle — from capture through handoff — ensuring data integrity, normalization, scoring accuracy, and seamless CRM sync
Design and implement AI-powered workflows and automation processes to improve efficiency, targeting, and performance
Lead evaluation, vetting, implementation, and ongoing management of new Martech tools to continuously evolve our stack
Partner with Lifecycle Marketing, Growth, RevOps, and Sales to support acquisition, engagement, and revenue-driving initiatives
Collaborate with BI, Data Engineering, and IT to implement, enhance, and troubleshoot integrations across systems
Build and enhance dashboards and reporting frameworks that translate marketing performance into actionable insights
Serve as an innovation catalyst within the marketing organization, identifying opportunities to improve scalability, automation, and impact
3+ years of hands-on Marketo administration experience in a B2B environment
Strong experience managing B2B Martech ecosystems (CRM, CDP, attribution tools, chat, meeting schedulers, enrichment platforms, etc.)
Proven experience leading Martech evaluation, implementation, and system optimization
Deep understanding of lead management, lifecycle architecture, attribution modeling, campaign operations, and marketing analytics
Experience designing AI-driven workflows or automation processes within marketing systems
Strong cross-functional collaboration skills, partnering effectively with Lifecycle, Growth, RevOps, Sales, BI, Data Engineering, and IT
Analytical mindset with experience building reports and dashboards that inform strategy and optimization
Working knowledge of HTML and CSS; SQL proficiency is a plus
Experience with additional MAPs (Salesforce Marketing Cloud, HubSpot) is a plus
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.
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Mindbody is an all-in-one business management software platform designed for fitness, beauty, and wellness businesses. It provides scheduling, client management, billing, and marketing tools to help studios and practitioners grow their operations.
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