This role exists to ensure SafetyCulture's Salesforce platform is expertly administered and closely aligned with the needs of our Go-to-Market (GTM) teams. As part of a broader Salesforce practice at SafetyCulture, the Salesforce Administrator owns a clear scope of GTM-facing platform work, while independently leading cross-functional projects to scope, build, and deliver system enhancements that improve how our sales and Customer Success teams operate.
Deep hands-on Salesforce administration capability — custom fields and objects, page layouts, flows, validation rules, process automation, permissions, roles, reports, and dashboards.
Proven ability to translate business requirements into Salesforce configurations and automations, working independently without close technical supervision.
Solid understanding of the Lead-to-Revenue process in Salesforce, including opportunity management and subscription lifecycle.
Experience scoping and managing cross-functional system change projects, including requirements definition, stakeholder alignment, testing, and adoption.
Salesforce certifications (Administrator and App Builder preferred) — active Trailhead engagement welcomed.
Familiarity with adjacent GTM tools such as Gainsight or Gong, and how they connect with Salesforce.
Behavioural skills Works independently with stakeholders across functions — comfortable owning a requirements conversation without close management. Breaks ambiguous business problems into clear technical scope and moves forward without waiting for a perfect brief. Solutions-oriented: brings options, not just problems, and follows through to delivery. Communicates technical concepts clearly to non-technical audiences and writes documentation that teams actually use. Detail-oriented without losing sight of the outcome — knows when precision matters and when to keep moving.
AI skills Uses AI tools actively to develop and refine Salesforce flows, workflows, and automations more efficiently. Applies AI to diagnose and resolve platform issues faster. Evaluates whether AI could enhance existing Salesforce workflows or processes and can build or recommend AI-assisted solutions where appropriate. Stays across AI developments relevant to GTM systems and how they might apply to SafetyCulture's tech stack.
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SafetyCulture is a software company that provides digital workplace safety and operations management solutions for enterprises across industries like construction, manufacturing, and hospitality. Their platform enables teams to conduct inspections, manage incidents, and ensure compliance with safety standards through mobile and web applications.
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