As a CRM Marketing Specialist, you will serve as the primary contact for users and corporate teams (Marketing, IT, and others) on all CRM topics related to marketing processes. You will work closely with corporate marketers and system users to provide operational support, resolve user requests, and drive process improvements. Acting as the link between business needs and technical solutions, you will help shape CRM usage and enhance campaign performance across the organization.
We are looking for a professional with hands-on experience in CRM-enabled marketing processes and performance analysis, ideally within professional services. Strong communication skills, a results-oriented and analytical mindset, and technical proficiency in Microsoft Dynamics 365, Power BI, Microsoft Excel, and marketing automation tools are essential to succeed in this role.
Act as the main contact for users and internal teams for all operational CRM questions related to marketing processes, including user support, training, and documentation
Handle requests for contact & account management, marketing processes, and support the creation of views, lists, workflows, and reports.
Monitor and maintain data synchronization and data quality processes at the interface of CRM and marketing automation to ensure consistent customer and lead data
Design, test and optimize workflows and features to improve CRM, sales, and marketing efficiency, including regular reporting and data quality management
Manage backlog and support the definition of epics and user stories for marketing-related CRM topics
Bachelor’s degree in Marketing, Business Administration, Information Systems, or Business Informatics
2–4 years of professional experience in CRM (preferably Dynamics 365), marketing operations, or marketing automation (HubSpot), ideally in a B2B environment
Strong communication skills with a high customer- and service-orientation towards internal stakeholders
Very good command of English, German is a plus
Proficiency in data imports/exports, basic SQL and data manipulation knowledge in Excel; confident in analyzing large datasets and CRM-related data
Structured, analytical, and detail-oriented working style; comfortable documenting and improving processes
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Roland Berger is a global management consulting firm that provides strategy, operations, and digital transformation advisory services to Fortune 500 companies and major organizations across industries including automotive, energy, financial services, and technology. The firm operates offices in major markets worldwide and serves corporate clients navigating competitive and organizational challenges.
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