CRM Specialist

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays.

At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain — they build connection, opportunity, and pride across the communities we serve.

About the Role

As a CRM Specialist at KingMakers, you will play a pivotal role in executing and optimizing CRM campaigns, ensuring alignment with business objectives and customer needs.

This role involves collaborating cross-functionally to develop effective customer journeys and targeting criteria to meet activation, retention, and reactivation targets. Therefore, a customer first mindset is imperative.

You will be responsible for crafting personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging and more to improve the customer experience, using data to enhance user experiences and grow brand loyalty.

Key Responsibilities

• Retention Strategies: Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty.

• Campaign Management: Manage the execution of CRM campaigns across various channels, ensuring that our messaging is relevant, timely, and resonates with our user base.

• Data Analysis: Analyze customer behaviour, preferences, and feedback to inform campaign strategies and optimize engagement efforts.

• Segmentation: Develop and manage customer segmentation strategies to personalize messaging and experiences effectively.

• Collaboration: Work closely with retention, marketing, product, and customer service teams to ensure that our CRM initiatives align with business goals.

• Performance Measurement: Track and report on CRM campaign performance, making necessary adjustments to strategies based on results.

• Best Practices: Stay up-to-date with industry best practices and emerging trends in CRM and customer engagement.

In 6 months, you will:

• Have implemented new CRM campaigns that increase customer engagement and improve retention.

• Developed a comprehensive understanding of our customer segments.

• Established key metrics for measuring the success of CRM initiatives.

• Collaborated effectively with cross-functional teams to integrate CRM strategies into broader marketing objectives.

Requirements

• 2+ years of experience in CRM B2C, digital marketing, or a related field.

• Proven experience with CRM platforms for customer management, segmentation, and campaign automation.

• Knowledge of marketing automation and customer engagement tools for personalized campaigns and communications.

• Strong analytical skills, able to interpret data and draw actionable insights.

• Understanding of customer segmentation and targeting strategies to optimize marketing efforts.

• Excellent communication skills to collaborate across teams, thinking creatively to improve customer engagement.

• Ability to manage multiple projects, meeting deadlines in a fast-paced environment.

Nice to Have:

• Industry experience in Sportsbook and/or iGaming.

• Experience with Optimove platform.

• Experience in A/B testing and marketing campaign optimization.

Benefits

• Health Support: Employer contribution toward your monthly medical aid, helping you invest in your health and wellbeing.

• Comprehensive Insurance: Group risk cover providing additional protection and peace of mind for you and your loved ones.

• Future Planning: Employer contributions to a provident fund to support your long-term financial security and retirement planning.

• Performance Bonus: discretionary rewards that celebrate your impact*

• Convenience at Work: free reserved parking at the office

• Hybrid Work: a flexible arrangement with 2 days in the office and 3 days remote each week (Update this according to department)

• Work with global teams across Nigeria, Spain, Malta & the UK.

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.