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Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.
Liderar la estrategia de CRM enfocada en promociones, campañas orientadas a revenue y B2B, maximizando ingresos incrementales, eficiencia comercial y personalización a escala, alineado a los objetivos del negocio.
Definir la estrategia de CRM para promociones y B2B
Traducir objetivos comerciales en campañas y automatizaciones efectivas
Identificar oportunidades de incremental revenue, cross-sell y upsell
Liderar el roadmap de iniciativas CRM con impacto directo en ingresos
Liderar equipo de CRM Specialists / Sr. Specialists
Definir prioridades, backlog y distribución de trabajo
Impulsar el desarrollo del equipo mediante coaching y mejores prácticas
Tomar decisiones clave en campañas críticas
Colaborar con áreas como:
Comercial / Revenue Management
Alianzas B2B
BI / Data
Diseño / Copy
Alinear audiencias, timing y objetivos
Ser el owner de CRM dentro del squad promocional
This position is no longer accepting applications
Orion Innovation is a global digital transformation and product development services firm headquartered in Edison, New Jersey. It provides technology consulting, software engineering, and managed services to clients across industries including telecommunications, media, financial services, healthcare, and sports.
Visit websiteImpulsar estrategias de segmentación basadas en data (behavioral y transactional)
Definir reglas de targeting y priorización de audiencias
Evolucionar hacia modelos avanzados (next best action, propensity models)
Definir KPIs alineados a negocio (no solo marketing)
Liderar experimentación (A/B testing, uplift)
Analizar resultados y tomar decisiones estratégicas
Asegurar visibilidad de resultados a stakeholders
Definir estándares de ejecución
Evitar sobrecomunicación y conflictos entre campañas
Garantizar consistencia de marca y mensaje
7–10+ años en CRM, lifecycle marketing o marketing digital
Experiencia liderando equipos
Fuerte background en performance marketing o CRM orientado a revenue
Experiencia en entornos B2B (deseable)
Ideal experiencia en industrias como travel, e-commerce o fintech
Inglés avanzado
Pensamiento estratégico con enfoque a negocio
Alta capacidad analítica (data-driven)
Influencia sin autoridad (stakeholder management)
Capacidad de priorización en entornos complejos
Comunicación ejecutiva
Plataformas CRM: Salesforce Marketing Cloud, Braze, Adobe Campaign, etc.
Segmentación avanzada (SQL o equivalente)
Herramientas de analítica (Google Analytics, dashboards, BI)
Incremental revenue atribuido a CRM
Conversion rate de campañas
ROI de campañas promocionales
Engagement en segmentos clave
Contribución a metas comerciales
Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Candidate Privacy Policy
Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This Candidate Privacy Policy (orioninc.com) (“Notice”) explains:
What information we collect during our application and recruitment process and why we collect it;
How we handle that information; and
How to access and update that information.
Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.
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