Senior Manager, Marketing Operations

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target for this role is: $114,800 - $135,000

Job Summary

Purple is looking for a Sr. Manager of Marketing Operations who thrives at the intersection of strategy and execution. Someone who can translate marketing vision into organized, moving plans and keep a high-output team aligned and accountable without slowing it down.

This role sits at the center of our marketing organization. You'll work directly alongside the VP of Marketing & Demand Gen and partner closely with the VP of Brand & Creative and other senior leaders to make sure strategies become action, campaigns land on time, and the right people have the right information at the right moment.

We move fast. Priorities shift. We're a publicly traded company that still operates with a startup engine, and this role is built for someone who doesn't just tolerate that reality, but is energized by it. You'll be the person who builds the systems that let the rest of the team move faster, make better decisions, and stay focused on what actually drives growth.

If you're the person who sees the gaps before anyone else, builds the process before anyone asks, and somehow always knows where everything stands, this was written for you.

Job Description

What You'll Own:

Marketing Operations & Project Management

• Translate marketing strategy and leadership vision into organized project plans, action items, timelines, and accountability. What gets decided in the room needs to actually get done.

• Serve as the operational hub across paid search, paid social, email/CRM, wholesale, retail, PR, influencer, UGC, and creative/brand/video, coordinating deliverables and dependencies across all channels

• Own the master marketing calendar: campaigns, launches, key dates, and cross-functional milestones

• Run weekly cross-functional marketing syncs: prepare agendas, capture decisions, assign owners, distribute recaps, and track follow-through

• Flag risks early, manage escalations, and keep projects from stalling without waiting to be asked

• Build scalable workflows and intake processes in Wrike that the team actually uses and trusts

Analytics & Reporting Coordination

• Partner with the Marketing Analytics team to build and maintain dashboards and reporting that give marketing the data it needs to make fast, confident decisions

• Coordinate across channel owners to define reporting needs, consolidate inputs, and ensure leadership has clear visibility into performance

• Monitor key marketing metrics and surface trends, anomalies, or insights that require attention, connecting the right people to act on them

• Help keep an eye on competitor activity and relevant industry shifts and bring forward intelligence that informs responsive marketing decisions

Vendor & Contract Coordination

• Coordinate vendor and partner onboarding logistics including NDAs, SOWs, invoicing, and PO management, ensuring nothing falls through the cracks

• Manage contract and legal review workflows, routing agreements between marketing, legal, and vendors with clear tracking and timely follow-up

• Support budget tracking and reconciliation alongside marketing leadership and Finance, keeping spend visibility accurate and current

• Track vendor deliverables against scope and timelines, flag issues early, and escalate proactively

Executive Partnership

• Work directly with the VP of Marketing & Demand Gen, managing their calendar, preparing them for key meetings with agendas and pre-reads, and ensuring follow-up actions are captured and closed

• Coordinate closely with the VP of Brand & Creative and other senior marketing leaders to keep cross-functional priorities aligned

• Build and pull together executive and senior leadership decks, synthesizing inputs from multiple stakeholders into clean, clear, presentation-ready materials

• Serve as a trusted operational partner to marketing leadership: discreet, proactive, and always one step ahead

Process & Systems

• Manage and organize marketing assets in Bynder (DAM), keeping libraries current and accessible across the team

• Document and maintain repeatable processes so institutional knowledge doesn't live in one person's head

• Own day-to-day team communication, file management, and collaboration through Microsoft 365, including Teams, Outlook, SharePoint, and related tools

• Identify inefficiencies, propose solutions, and implement improvements without waiting for top-down direction

Who You Are

A strategic operator. You understand the big picture and know how to break it into the actions that move it forward. You're not just organizing work. You're making strategy executable.

Proactive, not reactive. You anticipate what's needed before being asked. You see around corners, send the reminder, and build the system because you know someone has to and it might as well be done right.

Comfortable with change. Priorities shift here, sometimes overnight. You reset quickly, re-prioritize without friction, and help the team do the same. Ambiguity is just part of the pace.

Diplomatically assertive. You can hold a deadline with a creative director and push back on a vendor timeline without burning a relationship. You know how to get things done through people you don't manage.

Data-literate. You're comfortable working with marketing metrics and performance reporting. You don't need to be a data scientist, but you know how to partner with analytics teams, ask the right questions, and translate data into insights that help leaders move faster.

Discreet and trusted. You'll work closely with senior leadership, handle sensitive contracts, and have visibility into budgets and vendor negotiations. You treat that access with professionalism and confidentiality.

A clear communicator. Whether it's a Teams message, an exec deck, a meeting recap, or a vendor brief, your communication is tight, actionable, and complete.

Qualifications

• 3-4 years of experience in marketing operations, project management, or a senior marketing coordination role, ideally in a consumer brand, DTC, or fast-paced e-commerce environment

• Demonstrated ability to manage complex, cross-functional marketing projects with multiple stakeholders and competing priorities

• Hands-on experience with Wrike (or comparable PM tools like Asana, Monday, or Jira) for campaign and project tracking

• Familiarity with Bynder or similar DAM platforms for asset management

• Strong proficiency in Microsoft 365, including Teams, Outlook, SharePoint, and the broader Office suite as daily tools

• Comfort working with marketing data and performance reporting, coordinating with analytics partners and translating numbers into clear narratives for leadership

• Experience coordinating vendor relationships, contracts, and logistics across multiple partners simultaneously

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent work experience

What Makes You Stand Out

• You've worked as a right-hand operator to a senior marketing executive and know how to multiply their capacity, not just support it

• You've built or improved systems (intake workflows, project templates, budget trackers, reporting dashboards) that the team actually adopted and relied on

• You've coordinated vendors end-to-end: contracts, onboarding, deliverable tracking, and keeping everything compliant and on time

• You've built executive-facing decks that synthesized work across multiple teams into a clear, compelling narrative

• You understand enough about paid media, email, influencer, creative production, and retail to translate between those teams, even if you haven't run those channels yourself

• You've thrived in a fast-moving, high-change environment where the roadmap shifts and execution still has to be excellent

BENEFITS AND PERKS

• Medical, Dental, Vision

• 401(k) Match

• Flexible PTO

• Earn a Mattress

• Purple Swag

• Amazing Purple Products

WHY WORK AT PURPLE?

• Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.

• Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.

• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.