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All JobsMarketing OpsCRM & Lifecycle Automation Specialist
Orange Sky Australia logo
Marketing Ops
Mid-Level
Hybrid

CRM & Lifecycle Automation Specialist

Orange Sky Australia·Stafford, United Kingdom · Stafford, Australia·Posted about 1 month ago

About Orange Sky

The Fundraising and Partnerships Team powers this mission by inspiring generosity and building meaningful relationships with individuals, communities and organisations. Their work ensures that every wash, shower and conversation is backed by the resources and partnerships needed to keep Orange Sky vans and volunteers on the road.

The Role

This is an exciting opportunity to join Orange Sky’s Fundraising and Partnerships team as the CRM & Lifecycle Coordinator 3-4 days per week. Your mission is to enhance retention and maximize the lifetime value of our supporters across Australia and New Zealand. Your primary accountability is the technical mapping and building of personalized supporter journeys, ensuring every touchpoint via email, SMS, and phone is timely, relevant, and deeply engaging.

You will proactively identify opportunities to elevate the donor experience. Working hand in hand with the Salesforce & Systems Coordinator, you’ll implement changes that sharpen data quality and boost automation. Reporting into the Fundraising and Partnerships team, your role is pivotal in ensuring our technical infrastructure delivers seamless, inspiring journeys that align with Orange Sky’s mission and impact goals.

In a nutshell, this role is responsible for:

  • Designing Multi Channel Journeys: Scoping requirements with stakeholders to implement lifecycle journeys, including onboarding, retention, and migration across email, SMS, and phone.

  • Technical Mapping & Optimization: Building segmented and personalized journeys based on donor behaviour and history to ensure a "right message, right time" approach.

  • Automation Excellence: Building Salesforce flows and lifecycle automations to deliver a frictionless experience for our supporters.

  • Continuous Improvement: Proactively exploring system upgrades and providing recommendations to enhance the overall supporter experience.

  • Data Driven Insights: Analysing journey performance, sharing key insights, and optimizing workflows to drive year on year growth.

  • Cross Functional Teamwork: Developing strong relationships with Marketing, Transformation, Finance, and Operations to ensure a unified approach to donor care.

Convinced this is the role for you? Tick some boxes!

The applicant must have experience in CRM driven environments with a focus on automation and supporter/customer journeys.

Additionally, they will have:

  • 3-5 years hands-on experience building lifecycle journeys, flows and automations. Salesforce is a must.

  • Excellent organisational and project management skills.

  • Strong stakeholder management skills.

  • Demonstrated ability to meet deadlines and prioritise multiple and conflicting requests in a fast-paced environment.

  • Ability to critically evaluate requirements and provide insight-led recommendations.

  • Fundraising experience is ideal but not mandatory.

  • Commitment, drive, and passion for our cause and the community we serve.

  • Tertiary qualified with a Bachelor of Business or Marketing is a nice to have. CRM Certifications are a plus.

  • The ability to work collaboratively with variety of stakeholders, from Finance to Marketing.

  • A self starter with a "can do" attitude who isn't afraid to solve problems and "give things a crack."

  • A desire to contribute to a positive, values aligned, and inclusive culture that reflects the spirit of Orange Sky.

Why Join Orange Sky?

At Orange Sky, we want every person to be "Better for Being Orange". That is every one of our volunteers, friends, and supporters, all while working together towards delivering our mission of "Positively Connecting Communities". You not only get to work with an outstanding bunch of high-performing people, but you're supported to continue your own personal growth and development in an inclusive and flexible environment, with benefits including:

  • A supportive, purpose-driven team that knows how to have fun

  • An attractive and fair remuneration with salary packaging of up to $15,900 tax free per year

  • A paid-out rewards scheme, additional gifted leave days & performance perk.

  • Flexible approach to work

  • Personal growth opportunities through our ‘My Career Pathway’

  • Professional development fund (both formal and informal learning opportunities)

  • Fitness Passport memberships on offer for you and your family to help support a healthy lifestyle;

  • 6-12 weeks paid parental leave for primary care givers and 1 week for secondary caregivers, including superannuation in addition to the 18 weeks paid parental leave from the government. Plus support for parents returning to work;

  • Orange Sky Australia has been recognised as an Inclusive Employer through DCA (Diversity Council Australia).

  • Dog friendly offices - bring your (furry) best mate with you to work

  • Additional leave including Orange Sky public holiday and gifted leave for high performance;

  • Wellness initiatives and an Employee Assistance Program (EAP)

  • And the warm fuzzies that come from doing something that really matters

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

Sound Interesting?

Read the Position Description here or using the link below for more information

https://drive.google.com/file/d/1Crc6MXl1jBz29XznLyb9h_hx0-9mEXhG/view?usp=sharing

Please contact Emma if you have any further questions at emma.duce@orangesky.org.au

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Orange Sky Australia logo

Orange Sky Australia

Orange Sky Australia is a nonprofit charity founded in 2014 that provides free mobile laundry, shower services, and genuine conversation to Australians experiencing homelessness and hardship. They operate 60+ services across every Australian state and territory.

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About This Role

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Work Mode
Hybrid
Employment
Part-Time
Experience
3 – 5 yrs
Reports To
Other
Team
Established
Company Context
Industry
Other
Company Size
SMB

Benefits

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Time Off
Parental Leave
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