CRM Manager

Las Vegas, Nevada

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The CRM Manager is responsible for the day-to-day operations of MGM Resorts International’s CRM platform, ensuring it effectively supports host teams, property users, and business operations. This individual will serve as a proactive business partner and go-to expert on CRM functionality, workflow optimization, and user engagement. The role emphasizes collaborative system stewardship, user management, and training to enable consistent, customer-centric outreach and data integrity across the enterprise.

THE DAY-TO-DAY:

• Daily Operations & Support: Oversee daily CRM functionality to ensure hosts and property teams have the tools they need to engage customers effectively, proactively identifying workflow efficiencies and resolving system bottlenecks.

• User Management: Manage user access, including initial onboarding setup, permissions, and ongoing technical support, ensuring a seamless and frictionless system experience for the hosting team.

• Customer Coding & Assignment: Lead customer coding processes and act as the subject matter expert (SME) for host-to-customer assignments, ensuring database structures support host productivity.

• Training & Enablement: Develop and deliver comprehensive onboarding and ongoing training sessions designed to empower hosts and CRM users across all properties to leverage CRM tools to grow their portfolios.

• Cross-Functional Outreach: Coordinate property-assisted outreach requests, partnering closely with Casino Marketing and Luxury teams to support customer touchpoints and translate operational needs into platform solutions.

• Workflow & Template Maintenance: Maintain and support workflows and templates used for marketing campaigns and customer engagement, building efficient automations that save hosts valuable time.

• Documentation: Create and maintain robust documentation and self-service training materials to promote efficient platform use.

• Platform Adoption: Champion platform adoption and ensure users are actively leveraging CRM tools effectively to enhance customer relationships and engagement.

THE IDEAL CANDIDATE:

• Has a bachelor’s degree in hospitality or related field

• 3+ Years of Prior Relevant Experience in system administration or customer engagement tools - Required

• Strong knowledge of casino marketing operations and host customer relationship practices - Required

• Experience with Microsoft Dynamics 365, Salesforce, or similar CRM enterprise systems

• Proven ability to train, onboard, and support a cross-functional user base

• Proficiency in writing and optimizing SQL queries to extract, manipulate, and analyze data from relational databases

• Ability to interpret data, metrics, and system usage to drive adoption strategies

• Strong attention to detail and system/process-oriented thinking

THE PERKS & BENEFITS:

• Prioritize your wellness, access programs crafted to nurture your mental and physical health.

• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!

• Park with ease—whether you're on or off shift, it's free!

• From healthcare to financial support and generous time-off options, we’ve got you covered.

• Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12560

Are you ready to JOIN THE SHOW? Apply today!