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We’re building Europe’s leading workplace intelligence platform. Fresh off our $23M Series B, we’re scaling fast, and you’ll be joining at a truly exciting stage of our journey.
We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets.
The Demand Generation Manager for DACH will own the end-to-end pipeline generation strategy and execution for the region.
This role is responsible for:
Driving pipeline and revenue growth in DACH.
Leading all regional demand initiatives (ABM, field, campaigns).
Acting as the central orchestrator of GTM efforts in the region.
This is a high-ownership, highly hands-on role combining strategy, execution, and cross-functional leadership.
1. Own Regional Pipeline & ARR Targets
Own pipeline generation targets for DACH (in close alignment with Sales)
Be accountable for: Pipeline volume and quality & contribution to ARR.
Translate global strategy into a clear regional plan.
Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel).
Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact.
Work as one team with: Regional Sales & BDRs.
Align on: Target accounts, campaign priorities & pipeline gaps.
Plan and run events (from concept to execution).
Build and launch campaigns.
Write campaign messaging and landing page content.
Set up and manage campaign assets (with support where needed).
From strategy to execution - you are expected to operate end-to-end.
Partner with Sales and BDRs on: Target account selection & account-level strategies.
Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies.
Track: Pipeline generated, conversion rates & campaign ROI.
Continuously optimize: Channel mix, messaging & execution.
Partner with GTM Ops to ensure: Clean tracking & clear attribution.
5–8+ years in B2B SaaS demand generation / growth roles
Native or fluent German + strong English
Deep understanding of the DACH market
Strong experience in: Field marketing (events), ABM & campaign execution.
Experience working closely with sales teams.
High ownership (thinks like a GM of the region).
Strong executor (able to get things done independently)
Generous annual leave: Unlimited PTO
Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
Team “Bursts”: Opportunities to collaborate with your team in person.
Home office support: Financial contribution to set up a comfortable, productive home office.
Learning & development: Annual budget for coaching, certifications, and conferences.
Co-working allowance: Budget to work from co-working spaces if there are no deskbird hubs close by.
Hub visit: Yearly sponsored trip to one of our hubs.
Business Unit: deskbird GmbH | Occupation: general_and_other_marketing_and_product | Category: marketing_and_product
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