The QA & Optimization Specialist serves as the quality, performance, and continuous improvement champion for the Marketing Platforms team. This role is responsible for ensuring customer communications, lifecycle marketing programs, and marketing operations processes meet established quality standards while continuously identifying opportunities to improve efficiency, performance, and customer experience outcomes. This role also drives process optimization by identifying automation opportunities, standardizing quality assurance frameworks, establishing governance, and leveraging data-driven insights to improve operational efficiency, reduce production risk, and increase marketing scalability.
The QA & Optimization Specialist partners closely with campaign execution teams, lifecycle marketers, analytics teams, and marketing technology stakeholders to establish quality assurance processes, maintain testing and optimization programs, monitor performance metrics, conduct audits, and provide actionable recommendations. Success in this role requires exceptional attention to detail, analytical thinking, organizational excellence, and a relentless focus on continuous improvement.
Perform quality assurance reviews for customer communications, lifecycle marketing programs, and digital marketing initiatives.
Validate content, links, personalization, audience selections, dynamic content, rendering, accessibility, and deployment readiness.
Identify, document, and resolve quality issues prior to campaign deployment.
Maintain quality assurance standards, documentation, and best practices across the Marketing Platforms team.
Develop standardized QA checklists, testing frameworks, and documentation to improve consistency across campaigns.
Identify recurring quality issues and recommend preventive solutions to reduce future defects.
Develop, manage, and maintain testing roadmaps, optimization calendars, and experimentation programs supporting marketing performance objectives.
Coordinate and track A/B testing, multivariate testing, and optimization initiatives across customer engagement programs.
Establish performance improvement goals and monitor results against defined KPIs.
Recommend actionable improvements that increase engagement, efficiency, and customer experience outcomes.
Evaluate new testing methodologies, automation capabilities, and AI-enabled quality assurance solutions.
Measure optimization program effectiveness and recommend process improvements based on performance data.
Develop and maintain dashboards, scorecards, reporting frameworks, and performance tracking processes.
Monitor campaign, lifecycle, and operational performance metrics.
Analyze trends and provide insights that support data-driven decision-making.
Partner with analytics teams to ensure reporting accuracy and consistency across platforms.
Develop operational scorecards measuring QA effectiveness, defect trends, cycle time, first-pass approval rates, and process efficiency.
Conduct audits of marketing programs, campaign configurations, tracking parameters, documentation, workflows, and operational processes.
Ensure compliance with established standards, governance requirements, and best practices.
Recommend and implement governance improvements that reduce operational risk and improve scalability.
Monitor utilization of naming conventions, tracking methodologies, campaign documentation, and operational procedures.
Identify process gaps and recommend improvements.
Partner with campaign managers, lifecycle marketers, analytics teams, and marketing technology stakeholders to improve operational effectiveness.
Support prioritization efforts, workload visibility, and process optimization initiatives.
Drive a culture of continuous improvement by consistently evaluating opportunities to enhance quality, efficiency, scalability, and business performance.
Lead continuous improvement initiatives focused on workflow efficiency, quality automation, and operational scalability.
Identify manual processes suitable for automation and partner with technology teams to implement improvements.
Document and standardize operational best practices across the Marketing Platforms organization.
Minimum of 3 years of experience supporting marketing operations, email marketing, campaign management, quality assurance, analytics, digital marketing, or related disciplines.
Experience performing quality assurance reviews and validation activities within marketing or digital environments.
Experience creating reports, dashboards, scorecards, and performance tracking frameworks.
Experience supporting testing programs, campaign optimization efforts, and continuous improvement initiatives.
Experience working with campaign tracking methodologies, UTM parameters, and digital analytics practices.
Experience collaborating across multiple stakeholder groups and managing competing priorities.
Strong understanding of email marketing, lifecycle marketing, campaign execution, and customer engagement principles.
Experience with marketing platforms such as Salesforce Marketing Cloud, Pardot, or similar technologies.
Strong analytical and problem-solving capabilities.
Experience developing dashboards and reporting frameworks.
Knowledge of UTM tracking, campaign measurement methodologies, and marketing performance metrics.
Exceptional attention to detail and organizational skills.
Strong documentation, audit, and process management capabilities.
Ability to identify root causes and recommend practical solutions.
Strong verbal and written communication skills.
Ability to influence continuous improvement efforts through data and insights.
Experience applying continuous improvement methodologies to operational workflows.
Knowledge of workflow automation and quality assurance automation techniques.
Working knowledge of WCAG accessibility standards.
Familiarity with AI-enabled marketing operations and quality assurance tools.
Experience using root cause analysis techniques to identify recurring operational issues.
Demonstrated ability to work independently and proactively identify opportunities for improvement.
Strong sense of accountability, ownership, and follow-through.
Ability to manage multiple projects and priorities simultaneously.
Experience supporting email marketing, lifecycle marketing, marketing operations, campaign optimization, or customer engagement programs.
Experience developing and maintaining reporting dashboards, scorecards, KPI tracking frameworks, and performance measurement programs.
Experience conducting quality assurance reviews, marketing audits, process audits, and compliance reviews within digital marketing environments.
Experience managing testing roadmaps, experimentation programs, A/B testing initiatives, and optimization strategies.
Experience collaborating with analytics, campaign management, marketing technology, and operations teams to improve business performance and customer outcomes.
Experience working within global, matrixed, or Center of Excellence environments.
Experience supporting campaign tracking methodologies, UTM governance, attribution models, and marketing performance measurement.
Salesforce Marketing Cloud, Salesforce Account Engagement (Pardot), or similar marketing automation platforms.
Google Analytics (GA4), Adobe Analytics, Tableau, Power BI, Looker Studio, or similar analytics and reporting tools.
Monday.com, Jira, Asana, Miro, Smartsheet, or similar project management and workflow platforms.
Litmus, Email on Acid, Knak, Ziflow, or similar campaign production, testing, and collaboration tools.
Microsoft Excel, Power Query, Power BI, or other data analysis and reporting tools.
Google Analytics Certification (GA4).
Salesforce Marketing Cloud Email Specialist Certification.
Salesforce Marketing Cloud Administrator Certification.
Agile, Scrum, or project management certifications.
Tableau, Power BI, Looker Studio, or other business intelligence and reporting certifications.
Additional certifications related to analytics, testing, optimization, customer engagement, marketing operations, or process improvement.
Naturally curious with a continuous improvement mindset and a passion for identifying opportunities to improve quality, performance, and efficiency.
Strong analytical thinker with the ability to transform data into actionable recommendations.
Highly organized and detail-oriented with a commitment to accuracy and execution excellence.
Proactive self-starter who takes ownership of outcomes and follows through on commitments.
Strong communicator who can effectively collaborate with technical and non-technical stakeholders.
Demonstrates sound judgment, accountability, adaptability, and a solution-oriented approach to problem solving.
Demonstrates systems thinking and proactively identifies opportunities to improve processes, scalability, and operational efficiency.
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What’s the culture like at Assurant? Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.
Company Overview Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.
Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.
Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.
Equal Opportunity Statement Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.
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Assurant is a global protection company that provides insurance and warranty services for connected devices, homes, and automobiles. They partner with major brands to deliver comprehensive protection plans and device servicing solutions.
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