Senior Marketing Operations Manager

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.

Our unique data and solutions empower thousands of customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people.

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About the Role**

We’re looking for a Senior Marketing Operations Manager to take ownership of our marketing infrastructure, marketing automation, marketing technology, processes, and data strategy.

At Similarweb, Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a critical intersection within our Marketing organization, enabling alignment across teams, technologies, and processes to drive growth.

You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, and MIS teams to design and scale high-impact marketing workflows.

You’ll play a key role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact.

Key Responsibilities

• Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs

• Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels

• Design and implement scalable marketing processes, including campaign execution, lead management, and data governance

• Collaborate cross-functionally to translate business needs into operational solutions and drive alignment on GTM and KPIs

• Analyze campaign and funnel performance, delivering actionable insights and defining measurement frameworks with BI teams

• Drive AI innovation and data excellence, including redesigning workflows, implementing AI solutions, and leading data governance and enrichment strategies

What We’re Looking For

Experience & Background

• 3–5+ years in Marketing Operations, Lifecycle, or Growth Ops within B2B SaaS (SLG & PLG)

• Hands-on experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Pardot), managing large datasets

• Strong expertise in lifecycle marketing, segmentation, and building end-to-end marketing processes

• Proven project management skills, with the ability to handle multiple stakeholders in fast-paced environments

• Data-driven approach with experience in BI tools, SQL, and MQL optimization

• Experience leveraging AI, managing martech stacks, budgets, and vendors, with a strong communication and ownership mindset

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity, and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

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