We're looking for a Head of RevOps who sits at the intersection of go-to-market strategy, outbound channels and data/tools. This is not a traditional sales ops or marketing ops role — you'll be the strategic backbone supporting our GTM engine, collaboratively building the processes, systems, signals, and segmentation that help us find the right customers faster and convert them more efficiently.
Reporting directly to the C-level, you'll own one of the most strategically important artifacts in the business: our Ideal Customer Profile. You'll define it, operationalize it, and keep it current — ensuring every team from Sales to Marketing to Product is working from the same north star.
Lead the definition and updating our Ideal Customer Profile (ICP) end-to-end — collaborate and bring leadership to the table as well as Sales, Marketing, and Account Management to constantly refine and look for new buying signals and focus our outbound
Build the initial ICP framework using firmographic, technographic, behavioral, and intent data, synthesized with insights from Sales, Professional Services, and Product
Create win/loss framework and reporting to feed into sales and GTM strategy
Run a recurring ICP review cadence (quarterly at minimum) to incorporate win/loss patterns, market shifts, and product evolution
Translate the ICP into actionable criteria that can be operationalized across the CRM, outbound sequences, paid campaigns, and content strategy
Create tiered ICP scoring models that allow teams to prioritize accounts and contacts dynamically
Maintain ICP documentation and communicate updates clearly across GTM teams so everyone is aligned and working from the same playbook
Support a growing GTM org and own a stack that includes Salesforce and Hubspot.
Design and build end-to-end GTM workflows that reduce friction across the funnel — from first touch to closed-won
Automate outbound sequences, lead routing, enrichment pipelines, and handoff processes using tools like Clay, Apollo, HubSpot, Salesforce, Zapier, and n8n
Instrument and optimize the revenue tech stack to ensure clean data flow and maximum signal capture
Design internal tooling and integrations to solve GTM problems at scale
Work with technical support to design efficient and automated RevOps - Salesforce, Slack, automated customer data insights (you’re not hands on keyboard but you are the strategic direction)
Build dynamic segmentation models grounded in ICP criteria that power personalized outreach, prioritized pipelines, and targeted campaigns
Identify expansion signals, churn risk indicators, and whitespace opportunities within existing accounts
Help Sales focus their account strategy on existing accounts and GTM leadership focus C-level outbound on prospects that matter
Experience in and deep knowledge of sales methodologies and GTM strategy, this is a strategic role not an operational role
Proven experience owning or leading ICP development — not just contributing to it
Hands-on experience with the modern GTM stack (CRM, enrichment tools, sequencing platforms, data warehouses)
Excellent communicator — you'll be translating complex data insights into clear direction for Sales, Marketing, and leadership
A bias toward building automation and agentic tools: if you do something twice, you should build a system for it
Experience with broader revenue tools including: Clay, Apollo, Clearbit, ZoomInfo, or similar enrichment/prospecting platforms, Salesforce and Hubspot for CRM/marketing
Prior experience at a B2B SaaS company in a high-growth environment
High comfort level with AI/LLM tooling for GTM use cases and in working with GTM teams to adopt automation and tooling (personalization, scoring, research automation)
You'll have a dotted line to the C-level and real ownership over the strategy and systems that drive revenue — not just maintaining them, but building them from the ground up. If you want a seat at the table where go-to-market decisions get made, this is it.
90 Day Success Plan:
Base annual salary
$200,000—$230,000 USD
Our products are for nothing if their creators are not fulfilled in their work. We want our employees to flourish at Sureify. We do not fawn over status or titles, instead, we honor effort and intelligence. The best idea wins no matter which colleague proposed it. We do not shortcut our mission with overblown claims or false promises. Sticking to the truth is both a strategy and a principle for us.
Sureify is an Equal Opportunity Employer committed to diversity. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, sex, sexual orientation, gender perception or identity, age, disability, veteran or military status, or any other basis prohibited by law.
If you are a California resident, please be aware Sureify collects personal information from you during the application process, which may include your name, contact details, employment history, and educational background, in accordance with the California Consumer Privacy Act (CCPA). We use this information solely to evaluate your candidacy for employment and may share it with internal hiring personnel as needed.
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Sureify is a San Jose–based insurtech SaaS company offering the Lifetime platform, which gives life insurance and annuity carriers digital sales, onboarding, servicing, and customer/agent portals. It targets life & annuity insurers seeking digital transformation without replacing core systems.
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