Marketing Automation Manager

• Melbourne based

• Experience Hybrid working arrangements in a flexible environment

• 12 month fixed-term contract

We're REA

With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Marketing Automation Manager (SFMC and Braze) sits within the Marketing Operations team – which is a part of the broader Audience & Marketing team.

The Marketing Operations team is focused on creating the capability to enable relevancy and personalisation of experiences enterprise-wide, through the development of people, processes, data and marketing technology.

This role will support the enablement and delivery of customer (B2B) lifecycle marketing programs in Salesforce Marketing Cloud and eventually Braze - for the purpose of driving awareness and engagement of products, reach revenue targets and maintain customer sentiment through best practice campaign and journey development/execution.

This role is ideal for anyone highly technically proficient in SFMC, but keen to expand their platform experience into also learning and adopting Braze.

The core areas the Marketing Automation Manager will operate in are:

• Campaign use-case enablement

• Marketing data management (in-platform)

• Platform management

• Campaign management

• Campaign documentation

• Project management

• Process development, implementation & documentation

What the role is all about

The Marketing Automation Manager supports REA’s success in the following ways:

Campaign management, solution design and builds:

• Work with the Customer Lifecycle Marketing team and broader Marketing Operations team to define and refine business requirements for complex campaign and personalisation use cases across all customer products and lines of business

• Ownership and optimisation of programs and journeys to ensure optimal performance

• Provide guidance on analytics and experimentation best practices - enable business reporting solutions

• Development of thorough QA test plans and effective issue resolution practices

• Configure and customise Salesforce Marketing Cloud applications (Email Studio, Mobile Connect, Contact Builder, Automation Studio, Journey Builder & Web Studio)

• Ensure we implement marketing and automation best practices into every design and build

• Collaborate with Marketing, Product, Data and Tech stakeholders to develop scalable and reusable solutions, including new data integrations

Platform management:

• Email deliverability management and maintenance, sender reputation expert

• Spam and privacy compliance expert and advocate

• Manage platform software updates and business system/channel health reviews

• Maintain thorough documentation practices in core git repos - ensure technical and campaign documentation is discoverable/accessible for key stakeholders.

• Manage user account creation and deletion requests

Operational excellence:

• Participate in and help to drive sprint planning. Support with the delivery management of customer initiatives

• Help to identify, optimise and increase efficiencies in operational ways of working

• Effectively develop and manage stakeholder relationships across a variety of teams, roles and levels of technical understanding.

• Confident managing multiple complex priorities and effective at communicating, negotiating and influencing towards desired outcomes

Skills & training:

• Provide capability and technical training for Lifecycle Engagement team members where required

• Provide ongoing technical campaign support to Campaign Managers and Specialists across the Customer business

• Share marketing automation learnings, new developments and efficiencies across the business by sharing knowledge with key stakeholders and presenting in relevant forums

• Participate in Braze training, onboarding and solution refinement sessions to develop a strong foundational understanding of the differences between SFMC and Braze platforms and best practices.

Who we’re looking for

• Great attention to detail and technically strong in all aspects of marketing automation, data integration, campaign creation and production.

• Has extensive experience building out sophisticated dynamic content and personalisation logic in email campaigns, programs or cross-channel journeys.

• Experienced and confident in SFMC where you have been the go-to for anything technical.

• Has extensive experience using various programming/templating languages such as HTML, CSS, JavaScript, Liquid etc

• Perseverance in solving problems, good at thinking on your feet and would happily troubleshoot HTML, campaign or data issues

• Proven experience with all Marketing Cloud Studios, incl. Email Studio, Automation Studio, Journey Builder, Contact Builder, MobileStudio & WebStudio.

• Highly proficient in AMPscript, SQL, data architecture and data management is essential (Marketing Cloud Consultant and Developer Certification is highly desirable).

• Experienced in CRM integrations and implementation projects for Salesforce Marketing Cloud, e.g. integration between Marketing Cloud and Sales Cloud.

• Perseverance in solving problems, good at thinking on your feet and would happily troubleshoot HTML, campaign or data issues

• Forward thinking mindset – always thinking of the bigger picture and factoring how decisions made today will impact longer term ways of working.

• Willing to question or challenge when you can see a better way of doing things! Always looking to continuously improve

• Has a desire and willingness to help others - will happily share any knowledge and learnings within the marketing team and cross-functionally.

• Excellent at stakeholder management and maintaining clear lines of communication

• Ability and willingness to adapt between different contexts – with work potentially spanning across campaigns, projects and platforms as we progress our SFMC to Braze migration

• Passionate about all things martech; a willingness to learn and embrace new challenges.

• Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one!

• Wants to work in a super engaged team that is committed to doing great work, without taking themselves too seriously

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our Perks & Benefits include:

• A hybrid and flexible approach to working

• Flexible leave options including, birthday leave and purchase additional leave

• Flexible parental leave offering for primary and secondary carers

• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity

• Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!