Senior Director, Sales Strategy & Operations

We exist to wow our customers. We know we're doing the right thing when we hear our customers say, "How did I ever live without Coupang?" Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being a leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at speed. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people who like to get our hands dirty and make a direct impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve problems and break traditional trade-offs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Role Overview

Coupang Ads is seeking a senior leader to own Sales Strategy & Operations for the Korea Ads business. This role is responsible for defining and operating the systems that drive advertiser growth, sales productivity, and business performance at scale. This leader will oversee Sales Operations, CRM and Salesforce, Incentives and Compensation, and Analytics across a distributed organization. Serving as a core partner to Sales and executive leadership, this individual will shape business planning, establish operating mechanisms, and build the analytical and operational foundation required to scale one of Asia's fastest-growing advertising businesses.

What You Will Do

• Define the operating model, planning framework, and performance architecture for the Ads business
• Own business planning, including target setting, forecasting, and investment allocation
• Drive sales productivity and revenue performance through scalable operating mechanisms
• Lead end-to-end sales operations including pipeline management, territory design, and execution discipline
• Own CRM and systems strategy, ensuring data quality, adoption, and scalable infrastructure
• Design incentive and compensation frameworks that align behavior with business outcomes
• Build and lead a best-in-class analytics function to inform strategic and operational decisions
• Translate business performance, risks, and opportunities into clear recommendations for executive leadership
• Partner with Sales, Product, Marketing, and Finance to align priorities and accelerate growth
• Build and scale a high-performing organization with strong operational and analytical capabilities

Basic Qualifications

• Bachelor's degree and 15+ years of relevant experience
• 10+ years of leadership experience, including leading leaders and large cross-functional organizations
• Experience owning Sales Strategy, Revenue Operations, or Business Operations at scale
• Proven track record of driving revenue growth through operating model design and execution
• Strong analytical and financial acumen with experience influencing executive decision making
• Experience building scalable operating mechanisms, planning frameworks, and performance systems
• Ability to operate at executive level in ambiguous, high-growth environments

Preferred Qualifications

• Experience in advertising, ad-tech, retail media, e-commerce, SaaS, or marketplace businesses
• Experience leading complex, multi-country or distributed organizations
• Deep expertise in CRM ecosystems, Salesforce, and revenue operations
• Experience designing enterprise-scale compensation and incentive models
• Background in consulting, strategy, or advanced analytics
• MBA or equivalent advanced degree preferred

Recruitment Process and Others

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran's benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate's overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
• Hiring may be restricted if the legal qualifications required for hiring and work performance are not met.
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. https://privacy.coupang.com/en/land/jobs/

Document Return Policy 1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act. 2. A job applicant, who has applied but not been finally selected for a position at Coupang (the "Company"), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. 3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a "Request for Return of Hiring Documents" [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant's designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail. 4. In preparation for a job applicant's request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. 5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.