Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.
Learn more about who we are and what we do: https://about.joybuy.com/about/
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
We are looking for a CRM Manager – Germany to lead and scale Joybuy’s customer engagement and lifecycle marketing activities for the German market.
You will play a key role in shaping the customer journey across email, app, and notification channels, with a strong focus on personalization, automation, retention, and performance optimization.
This is a high-impact role combining strategy, execution, data analysis, and cross-functional collaboration in a fast-paced, entrepreneurial environment.
You develop and execute cross-channel CRM campaigns across email, in-app communication, and notification channels
You build automated customer journeys for activation, reactivation, retention, and lifecycle engagement
You create and manage customer segments based on behavioral, transactional, and profile data
You implement personalized messaging, dynamic content, and intelligent targeting logic
You analyse CRM performance metrics including open rates, CTR, conversion, opt-in/opt-out behavior, and customer lifetime value
You identify optimization opportunities related to content, timing, targeting, and campaign mechanics
You run A/B tests and translate data insights into scalable CRM improvements
You coordinate the creation of CRM content assets for email templates, app modules, and notification campaigns
You ensure compliance with brand guidelines, GDPR requirements, and technical standards
You collaborate closely with Brand Marketing, Performance Marketing, Product, Data, IT, and Customer Service teams
You proactively identify new CRM use cases and opportunities to strengthen customer loyalty, engagement, and long-term value
4–8 years of experience in CRM, lifecycle marketing, or marketing automation, ideally in e-commerce, retail, or fast-paced digital environments
Strong understanding of CRM channels including email marketing, push notifications, and in-app communication
Experience with segmentation, personalization strategies, and customer journey automation
Strong analytical mindset with the ability to interpret performance data and drive actionable improvements
Hands-on experience with CRM tools and marketing automation platforms
Good understanding of customer behavior, retention mechanics, and engagement strategies
Ability to manage multiple projects and stakeholders in a dynamic environment
Strong communication and collaboration skills
Knowledge of GDPR and CRM best practices
Fluent in German and English
At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
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Take the next step in your career, apply now and explore the opportunities we have to offer.
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Joybuy is JD.com's international e-commerce marketplace, launched across Europe (UK, Germany, France, Netherlands, Belgium, Luxembourg) in March 2026. It sells electronics, appliances, beauty, home goods and groceries, using its own JoyExpress logistics network for same-day/next-day delivery to rival Amazon.
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