CRM Manager

Mission

Implement improvements to the CRM processes and strategy, propose methods to acquire & retain customers and participate in growth campaigns.

Responsabilities:

• CRM strategy definition integrated into the company strategy;

• Analyzing data to inform and drive business development and campaigns;

• Driving CRM initiatives and overseeing the execution of campaigns;

• Acting as a liaison between the IT/BI and CRM team to identify consumer segments to be targeted for campaigns;

• Partnering with different stakeholders (Sales Force/ Digital/Commercial MKT, Loyalty/Stores/External Markets & TeleSales) to keep them informed about upcoming customer management initiatives;

• Maintaining and improving data management processes and accuracy;

• Working with IT to manage CRM systems and data warehousing;

• Main responsible for Customer lifecycle management.

Qualifications:

• Bachelor's or Master's degree in Marketing, Management, Information Management;

• Previous experience in similar activities with CRM Platforms;

• Experience in team management;

• Knowledge of Agile and/or Scrum Methodologies (is a plus);

• Excellent data analysis skills, with advanced proficiency in Excel;

• Fluent in English is essential due to frequent interaction with international headquarters and boards;

• Strong mindset of continuous improvement and the ability to propose and implement innovative ideas.

With Makro you will have:

🌍Integration into a solid business group with an international dimension and a dynamic and proactive work environment;

🎯Life insurance and health insurance;

🚀Initial and continuous training plan with constant learning opportunities;

🙌 Employee discounts at makro stores, as well as other discounts in our partner network;

💸Annual Bonus.