CRM Marketing Manager, Campaign Strategy

DUTIES AND RESPONSIBILITIES

• Own the CRM Campaign calendar, aligning communications to key business moments including but not limited to auctions, exhibitions, Buy Now (Dropshop and Perpetual), and Private Sales

• Partner with Marketing, Creative, Client Strategy, and Specialist teams to plan, develop, and execute campaign strategy and messaging

• Lead audience targeting and segmentation strategy for campaigns, ensuring relevance to client cohorts and commercial goals

• Develop and refine subject lines, messaging hierarchy, and calls to action across Email and SMS. Experience with mobile app push notifications is preferred.

• Manage the end-to-end email campaign process, including briefing, writing, asset routing, feedback consolidation, approvals, testing and deployment

• Collaborate with internal teams to ensure landing pages, tracking, and campaign links are aligned and functional

• Set up, proof, test, and deploy CRM campaigns (including A/B testing and mobile optimization) across channels

• Monitor campaign performance and deliver actionable insights and recommendations to improve engagement and conversion

• Collaborate with Product, Data, and Technology teams to ensure data integrity, event tracking, and system integrations support lifecycle initiatives

• Maintain campaign documentation, Monday.com calendars, and reporting frameworks

• Liaise with Copyright to ensure all imagery and content are approved for use

• Support cross-channel marketing initiatives as needed

SKILLS AND EXPERIENCE

• Significant email marketing experience

• Proficiency with Hub Spot, Microsoft Office Suite, particularly Outlook and Excel. SQL and HTML markup skills a plus.

• Strong verbal and written communication skills and ability to communicate in a professional manner with a wide variety of personalities.

• Excellent time management skills with the ability to work under pressure and prioritize to meet multiple deadlines.

• Strong marketing copywriting skills and knowledge of current email marketing best practices and trends.

• Has a sharp eye for details and is a creative problem-solver.

• Experience producing email campaigns and/or other digital marketing creative.

• Awareness of the art world and current cultural trends is a plus.

EDUCATION, TRAINING AND EXPERIENCE

• B.A. in, Marketing and Communications, Media Studies, Art History or English is recommended.

• Experience with email marketing or other digital marketing production is required.

• Experience with web analytics (Google Analytics 4), CRM and customer management systems a plus.

PERSONAL ATTRIBUTES

• Ability to communicate in a professional manner with a wide variety of people including written and verbal communication.

• Meticulous attention to detail.

• Excellent time management skills with the ability to work under pressure and prioritize to meet strict deadlines.

• Ability to work individually on own initiative and as part of a team.

• Ability to deal effectively and efficiently with multiple tasks.

• Proactive with Excellent organization skills.

• Ability to work professionally and collaboratively with all other areas within the business.

• Ability to handle confidential information discreetly and responsibly.

• Ability to learn Phillips’ internal programs, systems and software.

WORKING CONDITIONS

• The role is based at our 30 Berkeley Square, London location, with the work currently undertaken primarily remotely subject to company policy.