Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM – Remote, U.S. Hours)

About the Role

We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems.

This is a hands-on, execution-focused role where you’ll own:

• Marketing automation workflows

• Lead scoring & segmentation

• Email campaign performance

• CRM alignment with sales

If you’re strong in HubSpot, Marketo, Pardot, or ActiveCampaign and enjoy improving systems that directly drive pipeline and revenue, this role is for you.

What You’ll Own

Marketing Automation & Workflows

• Build and optimize:

• Nurture sequences

• Drip campaigns

• Triggered workflows

• Design and implement lead scoring models

• Test and troubleshoot workflow logic to ensure flawless execution

Email Marketing & Campaign Execution

• Build and launch campaigns using:

• HubSpot

• Marketo

• Pardot / Account Engagement

• ActiveCampaign / Klaviyo

• A/B test:

• Subject lines

• Copy

• CTAs

• Ensure emails are:

• Responsive

• On-brand

• Conversion-focused

CRM & Sales Alignment

• Sync automation platforms with:

• Salesforce

• HubSpot CRM

• Zoho

• Ensure clean lead routing and fast handoffs

• Track campaign → pipeline → revenue attribution

• Work closely with sales to improve lead quality

Data Management & Segmentation

• Maintain clean, organized marketing databases

• Remove duplicates and inactive contacts

• Build advanced segments based on:

• Behavior

• Industry

• Persona

• Lifecycle stage

• Ensure compliance with:

• GDPR

• CAN-SPAM

• CCPA

Analytics & Reporting

• Track key metrics:

• Open rate

• CTR

• Conversions

• Revenue impact

• Build dashboards in:

• HubSpot / Marketo

• Power BI / Tableau

• Turn data into clear, actionable insights

Optimization & Growth

• Continuously improve campaign performance

• Test new workflows, targeting, and messaging

• Stay updated on automation tools and best practices

• Recommend system improvements to increase ROI

Requirements

• 2+ years experience with:

• Marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)

• Hands-on experience with:

• Workflow building

• Lead scoring

• Email campaigns

• Strong skills in:

• Excel / Google Sheets (segmentation, reporting)

• Understanding of:

• Email deliverability

• Data privacy & compliance

• Detail-oriented with strong execution discipline

• Comfortable working remote in U.S. business hours

Nice to Have

• Certifications in:

• HubSpot / Marketo / Pardot

• Experience with:

• Multi-touch attribution

• SaaS / B2B / E-commerce environments

• Familiarity with:

• Zapier, APIs, integrations

• Experience aligning marketing automation with sales pipeline goals

Tools & Tech

• HubSpot / Marketo / Pardot / ActiveCampaign

• Salesforce / HubSpot CRM / Zoho

• Excel / Google Sheets

• Power BI / Tableau

• Zapier / API integrations

Why Join

• Own a critical function that directly impacts revenue growth

• Work across marketing + sales systems

• Build scalable automation infrastructure

• Opportunity to grow into Marketing Ops / Growth roles

• Fully remote role with structured workflows

What Success Looks Like

• High-performing automated campaigns

• Clean, well-segmented marketing database

• Strong lead-to-opportunity conversion rates

• Reliable attribution from campaign → revenue

• Consistent pipeline contribution from automation

Apply Now

If you’re a Marketing Automation Specialist who thrives on systems, data, and performance optimization, we’d love to hear from you.

Apply now and help build scalable, revenue-driving marketing automation systems.