Location: Tel Aviv
Position Type: Full-time, Hybrid (1 day from home)
A leading real estate group, with a diverse and innovative portfolio of digital products and properties, is looking for a results-driven Marketing Automation Manager to join their team, as they continue to scale their digital presence.
In this role, you will own the end-to-end marketing automation function, spearheading the implementation and maximization of our advanced new automation platform, with a heavy focus on customer retention, re-marketing, and revenue growth.
Design, build, and optimize automated customer journeys across the entire customer lifecycle for all the group’s digital products.
Drive the onboarding and advanced utilization of our new marketing automation platform (Braze) leveraging its full suite of capabilities (including in-app features, advanced triggers, and cross-channel orchestration beyond standard Email/SMS).
Develop high-impact strategies aimed at bringing customers back, increasing engagement, loyalty, and maximizing conversion and revenue metrics.
Execute data-driven, advanced audience segmentation and deep personalization strategies based on complex behavioral and transactional data.
Deeply analyze campaign performance, monitor key marketing KPIs, and translate data into actionable insights for continuous optimization.
Work hand-in-hand with the Performance Marketing team, Product Managers, and Data/Tech teams to seamlessly move initiatives forward.
3+ years of experience in Marketing Automation, CRM, or Lifecycle Marketing - a must
Proven track record of hands-on experience building journeys In-house - a must
Proven experience working with Braze - major advantage
Proven experience working with enterprise-grade systems (such as Salesforce) - required
Experience from e-Commerce companies - advantage
Exceptionally strong analytical skills with a deep understanding of digital marketing metrics and a proven ability to derive insights from data.
A true "bulldozer" and proactive self-starter. Highly motivated, assertive, with strong cross-functional leadership skills and the ability to independently drive projects and interfaces forward.
Familiarity with SQL or BI tools (e.g., Tableau, PowerBI) - a plus
Experience in large-scale B2C environments is - advantage.
Competitive salary and benefits
An opportunity to shape a critical, high-budget marketing automation function from the ground up
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