CRM Data Analyst

We are seeking a detail-oriented CRM Data Analyst to join our Brand to Demand business unit. This role is essential for maintaining the integrity and quality of our CRM database through systematic data acquisition, processing, and validation activities.

Key Responsibilities

Data Management & Quality Assurance

• Acquire and cleanse data from CRM systems to ensure high quality and accuracy

• Validate incoming data to meet established standards and criteria

• Conduct comprehensive data profiling to identify and resolve data integrity issues

• Identify, troubleshoot, and correct data anomalies and discrepancies in the CRM

• Maintain thorough documentation of data sources, extraction processes, and flow diagrams

Technical Operations

• Leverage ETL & AI tools for data acquisition, processing, and ingestion

• Schedule and manage data acquisition to ensure timely data availability

• Lead and manage some data maintenance projects for the CRM independently

• Stay current with evolving tools and best practices in data sourcing, processing and content preparation, including AI-driven solutions

Collaboration & Stakeholder Management

• Collaborate with internal teams and clients to align data gathering efforts with business needs

• Partner with Data Engineering to promote scalability and process efficiency

• Build collaborative relationships with Informa TechTarget colleagues, vendors, and tech experts

• Become a trusted partner of the sales teams to ensure the CRM continues to be an accurate tool for sales success

Process Improvement & Compliance

• Proactively detect and manage risks impacting deliverables and timelines

• Ensure adherence to research methodologies and compliance standards

• Communicate with leadership to share insights, suggest improvements, and support operational excellence

Qualifications

• 3–4 years of experience in data sourcing, acquisition, or related research roles.

• Experience in data profiling, cleansing, and quality validation, ideally in Salesforce.

• Familiarity with data visualisation platforms like Tableau or Power BI is a plus.

• Ability to multitask and manage shifting priorities in a fast-paced environment.

• High attention to detail and strong focus on data accuracy.

• Commitment to continuous learning and adapting to new technologies and industry practices.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

• Broader impact: take up to four days per year to volunteer, with charity match funding available too

• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

• Time out: annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year

• A flexible range of personal benefits to choose from, plus company funded private medical cover

• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares

• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more

• Recognition for great work, with global awards and kudos programmes

• As an international company, the chance to collaborate with teams around the world