The Marketing and Sales Enablement Specialist serves as the critical link between enterprise marketing, sales strategies, and local market execution. This role is responsible for activating national programs, executing regional campaigns and events, and equipping sales teams with localized enablement tools to drive awareness, engagement, and revenue growth.
By bridging the gap between enterprise and local teams, the Specialist ensures seamless implementation of global initiatives while tailoring campaigns to meet regional needs as well as cross selling opportunities. This position focuses on execution and enablement, ensuring all activities align with enterprise-approved strategies, assets, and brand standards.
Act as a liaison between enterprise marketing and local teams, ensuring that centrally developed sales and marketing initiatives are consistently activated at the regional level.
Customize and localize pre-approved sales and marketing templates (e.g., pitch decks, one-pagers) for regional use, always adhering to enterprise brand standards and guidelines.
Share enterprise-provided campaign updates, materials, and enablement tools with recruiters, consultants, and sales partners to reinforce messaging and go-to-market priorities.
Provide field insights on account progression, market gaps, and competitive activity to inform enterprise sales strategies—without altering or creating independent campaigns.
Regional Collateral Management – execution of marketing and enablement materials at the regional level, via content management tool (e.g. Canva)
Execute global and enterprise-approved campaigns for local relevance; all activities must stay within the boundaries of enterprise strategy and messaging.
Plan, coordinate, and execute approved regional events (client mixers, roundtables, educational sessions, community engagements) in partnership with sales and recruiting leaders.
Manage logistics for events including, registration management comms, vendor coordination, venue management, signage, check-ins, branded merchandise requests and follow-up in partnership with enterprise marketing events team
Track and report event ROI (attendance, leads, conversions, and feedback) to share with enterprise teams for program optimization in partnership with enterprise marketing events team.
Collaborate with local teams to identify and implement region-specific opportunities, such as sponsorships, partnerships, and community engagements, to enhance campaign impact.
Provide timely local insights, competitor intelligence, and client feedback to enterprise teams to help refine future market opportunities.
Share insights into local sales strategies and approaches to inform and drive impactful marketing enablement plans.
Monitor and analyze regional campaign and event performance, reporting findings back to enterprise marketing.
Ensure strict alignment with enterprise-approved messaging, campaigns, and brand standards in every activation, while tailoring the enterprise campaigns for regional use.
Provide feedback, share metrics, and report on the effectiveness of field-level execution with sales operation, and marketing to inform enterprise strategies.
Collaborate with regional leadership, sales, and recruiting teams to align marketing and sales activities with revenue goals.
Identify and coordinate with local partners, associations, and venues to enhance the reach of enterprise-led initiatives.
Reinforce enterprise strategy and brand consistency across all localized execution, without initiating standalone campaigns or independent marketing efforts.
Work directly with marketing team stakeholders to track requests, get clarification, and update timelines / progress.
3-5 years of general marketing experience, with a focus on B2B
Proficient in Office360 tools including Excel, PowerPoint, Word and SharePoint
Basic design skills in Canva and PowerPoint to customize templates for the field
Basic understanding of Monday.com or similar project management tools to submit requests and track work progress
Basic understanding on how to use AI tools like Jasper to generate content for the field (e.g. social media posts, thought leadership, etc)
#LI-Hybrid
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.
Salary Range for this role:
$60,000—$80,000 USD
Vaco, LLC (“we,” “our,” or “Vaco”) respects your privacy and is committed to providing a transparent notice of our Notice at Collection and Privacy Policy for California Residents. This Notice and Privacy Policy for California Residents applies solely to those who reside in the State of California (“consumers” or “you”). For additional details, click here.
California residents may also access Vaco’s HR Notice at Collection for California Applicants and Employees.
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
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Vaco is a global professional services firm providing consulting, talent solutions, and managed services across finance, accounting, technology, and operations. Headquartered in Nashville, it serves businesses ranging from startups to Fortune 500 companies.
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