Email and CRM Marketing Automation Specialist

A/B Testing & Analytics

• Develop and execute A/B tests across email campaigns and other marketing initiatives.

• Test campaign elements such as subject lines, messaging, calls-to-action, segmentation, and send timing.

• Monitor key performance indicators, including open rates, click-through rates, engagement, and conversion performance.

• Analyze campaign and audience data to identify trends and optimization opportunities.

• Translate performance insights into actionable recommendations for future campaigns.

• Maintain organized reporting on campaign tests, results, and key learnings.

Content Marketing & Blog Management

• Support blog content creation, editing, optimization, and publishing.

• Develop content that supports audience growth, engagement, and broader business objectives.

• Generate content ideas based on audience needs and marketing priorities.

• Repurpose blog content into email campaigns and other marketing channels.

• Ensure written content remains consistent with established brand voice and messaging.

• Coordinate email and content initiatives to create a cohesive customer and prospect experience.

Creative Support & Design

• Create and edit simple marketing assets using Canva.

• Support email and content design needs with visually engaging, brand-aligned creative.

• Ensure marketing materials maintain consistent branding and presentation.

• Collaborate with internal stakeholders on creative concepts, campaigns, and supporting assets.

Audience Growth & Optimization

• Analyze audience behavior to identify opportunities to increase engagement and conversion.

• Support B2B lead nurturing strategies through email and marketing automation.

• Maintain clean, accurate, and organized subscriber lists and audience segments.

• Identify opportunities to improve campaign relevance through stronger segmentation and personalization.

• Recommend improvements designed to strengthen overall campaign effectiveness and customer engagement.

Qualifications

Experience

• 3+ years of experience in email marketing, lifecycle marketing, marketing automation, or a related marketing role.

• B2B marketing experience is strongly preferred.

• Hands-on experience managing email campaigns from creation through deployment, testing, optimization, and reporting.

• Experience building and managing marketing automation workflows and lead-nurturing journeys.

• Experience developing audience segments based on engagement, behavior, or lifecycle criteria.

• Experience supporting content marketing initiatives, including blog content.

• Experience conducting A/B tests and using performance data to optimize campaigns.

Skills

• Strong email marketing skills with the ability to independently build, execute, analyze, and optimize campaigns.

• Experience using email marketing platforms such as Flodesk, HubSpot, Mailchimp, or similar tools.

• Experience using marketing automation and conversational marketing tools such as ManyChat.

• Strong understanding of audience segmentation, lifecycle marketing, lead nurturing, and automated customer journeys.

• Ability to design structured A/B tests and translate results into practical campaign improvements.

• Strong understanding of email performance metrics, including open rates, click-through rates, engagement, and conversions.

• Strong copywriting, editing, and content development skills with the ability to maintain a consistent brand voice.

• Comfortable creating simple, polished marketing assets using Canva.

• Ability to interpret audience and campaign data and turn insights into actionable recommendations.

• Strong organizational skills with the ability to manage multiple campaigns, workflows, content initiatives, and deadlines simultaneously.

• Ability to work independently, proactively identify opportunities, and continuously improve existing marketing processes.

What Success Looks Like

• Email campaigns are consistently created, launched, and optimized according to marketing priorities.

• Audience segmentation and automation workflows improve engagement and lead nurturing.

• A/B testing produces actionable insights and measurable campaign improvements.

• Email performance data is consistently analyzed and used to guide future marketing decisions.

• Blog and content initiatives support audience growth and broader marketing objectives.

• Marketing automation reduces repetitive work and improves operational efficiency.

• Subscriber lists and audience segments remain clean, organized, and relevant.

• Reporting provides clear visibility into campaign performance, testing results, and optimization opportunities.

• The overall marketing engine becomes increasingly organized, scalable, and effective.

Opportunity

This role offers the opportunity to take ownership of key marketing channels within a growing B2B organization. As the Email & CRM Marketing Automation Specialist, you will work across email marketing, automation, content creation, analytics, segmentation, and audience growth while having the opportunity to experiment, optimize, and directly influence marketing performance.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets