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Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!
Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..
Job Title: Head of Marketing Technology (MarTech)
We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group International, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary
About the Role
The Head of Marketing Technology is responsible for driving profitable growth and player engagement across global markets by enabling smarter, faster, and more responsible marketing through data and technology.
This role ensures marketing technology delivers measurable outcomes across the full marketing lifecycle from acquisition through to retention, while operating within complex regulatory environments. You will focus on using technology as a lever to create competitive advantage via real-time, personalised player experiences and efficient marketing operations
Key Responsibilities
Optimise the full player lifecycle—from acquisition through to retention and reactivation by translating commercial objectives into actionable martech strategies
Improve key metrics across acquisition and retention:
Acquisition: Active Players, Open to Active Player conversion rate, Cost Per Acquisition (CPA)
Retention: Retention Rates, Player Values & Active Player Days
Review and optimise existing measurement frameworks to prove marketing impact on revenue
Use the marketing stack to deliver highly personalised, event-driven experiences across sportsbook, casino, and gaming products
Activate first-party and behavioural data to trigger relevant offers, content, and promotions at the right moment using marketing technology
Deliver seamless omnichannel journeys and use cases across app, web, paid media, and affiliates
Define and execute a scalable martech roadmap that supports multiple markets and regulatory requirements, across Betway (2026) and Spin (2027)
Ensure technology supports compliance with local regulations (e.g. consent, responsible gaming, data privacy).
Ensure marketing systems support player protection measures (e.g. exclusion, limits, safe messaging).
Be responsible for commercial and budget forecasting; contract renewals and budget planning and business case
Partner with Product, CRMX, Data/ Data Engineering, Data Science, Compliance, HVC teams to align on shared outcomes
Influence senior stakeholders on how martech drives competitive advantage and growth.
Lead complex, multi-market initiatives with diverse stakeholder groups (as a priority, the current internal migration to a new vendor)
Build and lead a high-performing global martech and marketing operations team
Foster a culture focused on speed, accountability, and measurable outcomes
Establish clear operating models with Data Engineering that enable rapid execution and scalability
To be demonstrated as direct result from the use of the marketing technology stack:
Improvement in player acquisition efficiency (CPA reduction)
Increased player lifetime value (LTV) and retention rates
Regulatory adherence across all marketing activities (0% self-exclusion incidents and SLA / incident management)
Faster campaign execution, especially around live events with before and after metrics
You’re someone who brings:
Proven success driving marketing-led growth, ideally in a betting, gaming, or highly regulated, high-frequency digital environments
Deep understanding of player lifecycle, behavioural segmentation, and real-time engagement
Strong experience in marketing measurement, attribution, and performance optimisation
Ability to operate effectively across multiple markets with varying regulatory requirements
Commercial mindset with a clear understanding of revenue drivers (NGR, ARPU, retention)
Strong stakeholder management
Experience leading transformation and simplifying complex martech ecosystems
As this is a team management role, we are looking for candidates who can demonstrate they are:
Commercially driven: obsessed with revenue, player value, and ROI
Customer-centric: understands player motivations and behaviours deeply
Outcome-focused: prioritises measurable business impact over activity
Pragmatic & fast-moving: thrives in real-time, event-driven environments
Responsible: balances growth with regulatory compliance and player protection
Collaborative influencer: aligns diverse global stakeholders
It would be great if you also have some the following skills:
In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
Our Values Are Non-Negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
Adaptability
Ownership and accountability
Initiating action
Resilience
Team orientation
Integrity
Innovation
What You’ll Get Back
We invest in your growth and wellbeing, so you can bring your best:
Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Add local benefit (not perks)
Ready To Feel Superclass?
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!
Should you not hear from us within 2 weeks, please assume your application has not been successful.
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Super Group is the parent company of Betway, a global online sports betting brand, and Spin, a multi-brand online casino offering. The company operates regulated online gambling and gaming products across numerous international markets.
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