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This role is based in our New York, Santa Monica, or Boulder office.
The Marketing Operations Specialist is a collaborative role within the marketing team, working closely across pillars to enable operational excellence, ensuring process efficiency, and contributing to the implementation of agile ways of working. The Marketing Operations Specialist plays an integral part in the smooth execution of marketing activities by managing specific tasks, coordinating with cross-functional teams, and ensuring adherence to established processes. The Marketing Operations Specialist works on supplier management, operational projects, and cross-team initiatives, including registration briefing and management, app briefing, and signage. This role ensures that marketing teams are equipped to deliver impactful campaigns and projects effectively.
Collaborate with the leads across Commercial, Attendee and Content & Audience to track and manage budgets across marketing pillars, ensuring accurate reporting and alignment with strategic priorities.
Contribute to the strategy cycle planning process by coordinating timelines, deliverables, and cross-team collaboration to align with organizational goals.
Provide regular updates on budget tracking and highlight opportunities for optimization.
Process Enablement and Agile Ways of Working
Work with the marketing team to safeguard marketing processes by ensuring adherence to established workflows and frameworks.
Support the embedding of agile ways of working by contributing to iterative planning, adaptability, and collaboration across teams.
Identify and recommend process improvements to enhance efficiency and enable teams to deliver high-quality outputs.
Coordinate supplier management tasks, including onboarding, contract management, and adherence to procurement processes, in collaboration with the Marketing Operations Manager.
Act as a point of contact between Group Marketing Procurement, suppliers, and marketing teams, ensuring alignment with project needs and timelines.
Monitor supplier performance and provide feedback or recommendations to the Marketing Operations Manager for further action.
Work with digital operations and operations teams to enable key projects, including registration briefing and management, app setup, and signage coordination.
Manage deliverables as part of the marketing barter agreements across the portfolio, ensuring alignment with project goals.
Act as a central point of coordination for cross-functional initiatives, ensuring timely delivery and alignment with broader marketing goals.
Contribute to the implementation of tools and systems that enhance operational efficiency and project delivery.
Build strong relationships across teams to ensure alignment on shared goals and priorities.
Provide guidance and support on processes and tools to enable teams to work effectively and efficiently, ensuring consistency in workflows.
Performance Monitoring and Reporting
Contribute to the establishment and monitoring of KPIs for marketing operations, including process adherence, budget utilization, and project delivery timelines.
Analyze operational performance data and share insights with the Marketing Operations Manager to identify trends, opportunities, and areas for improvement.
Prepare regular updates and reports to highlight operational successes and areas for optimization.
Operational Efficiency: Marketing teams across pillars are equipped with efficient processes, tools, and resources to deliver impactful campaigns and projects.
Budget Optimization: Budgets are accurately tracked and reported, with insights provided to maximize efficiency and align with strategic priorities.
Agile Enablement: Agile ways of working are embedded across marketing operations, fostering adaptability and iterative planning.
Supplier Coordination: Supplier management processes are executed smoothly, with high-quality outputs aligned with project needs.
Cross-Team Collaboration: Cross-functional initiatives are coordinated effectively, ensuring timely delivery and alignment with broader marketing goals.
Performance Optimization: Operational performance data is analyzed and shared to refine processes and drive continuous improvement
Foundational experience in marketing operations or a similar role, with knowledge of budget tracking, process enablement, and cross-team coordination.
Strong organizational and project management skills, with the ability to manage multiple tasks and priorities effectively.
Familiarity with supplier management processes, including onboarding and contract management.
A data-driven mindset with the ability to track and report on operational performance metrics.
Excellent collaboration and communication skills, with experience working closely with cross-functional teams.
Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
A proactive and detail-oriented approach to contributing to team success.
Why work at Informa
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO, rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
The salary range for this role is $55,000 to $65,000. Actual offers will be determined using a combination of factors, including location, qualifications and relevant experience.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
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Informa TechTarget is a B2B technology marketing and data company formed from the merger of Informa Tech's digital businesses with TechTarget. It provides purchase-intent data, marketing services, events, and research to enterprise technology vendors targeting IT buyers globally.
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