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Marketing Automation Specialist
- Compensation
- $55,000 – $88,000Base + Bonus
- Experience
- Up to 2 yrs
- Employment
- Full-Time
Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Job Summary
We're looking for a detail-oriented Junior Marketing Automation Specialist to support our email marketing program, database data governance, and marketing automation processes. This role is central to how we communicate with leads and customers—you'll help manage email creation, keep our database clean and trustworthy, and make sure leads flow correctly from marketing to sales. It's a great fit for someone who loves systems, data hygiene, and hands-on marketing work, and who wants to build deep expertise in marketing operations.
What You'll Do
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Build, test, and deploy email campaigns, including newsletters and one-off sends
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Manage email production, segmentation, and personalization to ensure the right message reaches the right audience
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Monitor and report on email performance (open rates, click-through, conversions) and recommend improvements.
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Maintain database cleanliness and list management including deduplication, standardization, segmentation, and ongoing data hygiene processes within Pardot
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Support data governance standards to ensure lead and contact data stays accurate and usable across systems
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Build and execute forms and landing pages within Pardot
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Help build and maintain nurture and lifecycle email workflows in Pardot
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Support platform configuration and hygiene under guidance from the Manager, Digital Experience
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Monitor the integration between Pardot and CRM and lead scoring model and flag adjustments for review rather than owning changes outright
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Build and maintain regular reporting on email performance and database health
What We Need
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0–2 years of experience in digital marketing, marketing operations, or a related field (internship experience welcome)
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Familiarity with Pardot, HubSpot, Marketo, or a similar marketing automation platform (Pardot experience a plus, not required)
Listing expired
This position is no longer accepting applications
Relevant people
Dave Govert— LinkedIn profile, opens in a new tab
Vice President, Talent Acquisition
Kimberly Clark— LinkedIn profile, opens in a new tab
Sr. Recruiter
People at PatientPoint who may be involved in hiring. Found via public search.
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