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The Senior Director, Marketing Operations & Performance is a strategic and highly analytical leader responsible for building and scaling our Marketing Operations and Analytics function. They will drive data-informed decision-making across the marketing organization, optimize performance across channels, and ensure operational excellence through best-in-class processes, tools, and insights.
The ideal candidate blends deep analytical expertise with strong business acumen and has a proven track record of translating data into actionable marketing strategies that drive growth.
Marketing Analytics & Commercial Insights
Develop and lead a robust analytics framework that connects marketing activity to pipeline, revenue, and margin across multiple service lines
Define and standardize KPIs across regions and LOBs (e.g., pipeline contribution, cost per opportunity, win rates, sales cycle velocity)
Build dashboards and executive reporting to provide visibility into performance at global, regional, and business line levels
Advance attribution models suited to long, complex B2B and account-based sales cycles
Translate data into actionable insights to inform go-to-market strategy, account prioritization, and vertical focus
Marketing Operations & Demand Infrastructure
Own and optimize the marketing technology ecosystem (e.g., CRM, marketing automation, intent data, analytics tools)
Partner closely with Sales Operations to align on funnel definitions, lead management, and reporting standards
Design and implement scalable lead and account management processes (including scoring, routing, and lifecycle management)
Ensure high standards of data quality, governance, and compliance across systems and regions
Martech stack strategy
Process design and governance
Campaign operations
Data infrastructure
Budget and resource management
Cross functional alignment with Sales, IT, and Finance
Performance Optimization & Growth
Identify opportunities to improve campaign effectiveness across digital, events, and field marketing in a highly technical B2B environment
Establish and scale test-and-learn frameworks to continuously improve conversion rates and ROI
Support strategic planning, forecasting, and budget allocation across industries and service lines
Enable more effective account-based marketing (ABM) and key account targeting strategies
Strategic Leadership
Serve as a key advisor to the Head of Marketing & Communications, North America, and regional business leaders
Build and lead a high-performing Marketing Operations & Analytics team across the business lines.
Drive alignment across global, regional, and business line marketing teams
Champion a culture of data-driven decision-making, accountability, and continuous improvement
Bachelor's degree from an accredited university in marketing and/or communications or related field of study
10+ years of experience in marketing operations, marketing analytics, or commercial operations within a complex, matrixed B2B organization
Experience in industries such as TIC, industrial services, engineering, or other highly technical, multi-service environments preferred
Proven track record of connecting marketing performance to revenue outcomes in long, consultative sales cycles
Deep expertise in CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
Strong analytical capabilities, including experience with BI tools (e.g., Tableau, Power BI) and data modeling
Experience working across multiple business lines, regions, and stakeholder groups
Exceptional stakeholder management skills, with the ability to influence senior leadership
Language Skills – Expert level English
Ability to manage and coordinate multiple projects in a fast-paced, highly professional environment.
Strong commercial acumen with an understanding of complex service portfolios
Ability to operate effectively in a matrixed, global organization
Data-driven with a pragmatic, execution-focused mindset
Skilled at translating technical data into business insights
Change leader with experience building capabilities from the ground up
Advanced experience with MS Office / 365 suite required. Advanced capabilities with Adobe Creative Suite, CRM Tools, Eloqua, Hub
Compensation
The expected salary range for this position is $110,000 – $130,000 annually. This range represents the minimum and maximum base salary we reasonably expect to pay for this role. Actual compensation within the range will depend on skills, experience, and qualifications.
Our Benefits
We care about your total well-being and will support you with the following, subject to your location and role.
Health: Medical, dental and vision insurance, life insurance, employee assistance programs.
Wealth: In addition to base pay, we offer 401(k) with company match (immediate vesting upon enrollment).
Happiness:
Professional Growth: Online training courses, virtual and classroom development experiences, tuition reimbursement program
Work-Life Balance: Paid-time off and family leave
In compliance with applicable state and local pay transparency laws, we provide clear and equitable compensation information for all applicants.
Position anticipated to close August 1, 2026.
SGS is an Equal Opportunity Employer, and as such we recruit, hire, train, and promote persons in all job classifications without regard to race, color, religion, sex, national origin, disability, age, marital status, sexual orientation, gender identity or expression, genetics, status as a protected veteran, or any other characteristics protected by law.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skills, and/or abilities required.
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts the company’s rights to assign or reassign duties and responsibilities to this job at any time.
If you are applying for a position within the United States and you have difficulty completing the on-line employment application because of a disability, please call 201-508-3149 for assistance and leave a message. You will receive a call back. Please note, this phone number is not for general employment information, but is only for individuals who are experiencing difficulty applying for a position due to a disability.
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$110,000 – $130,000
Base + Bonus