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Marketing Specialist (CRM & Omnichannel, EMEA) About the role As a Marketing Specialist, you play a key role in executing high-impact CRM campaigns across EMEA, with a strong focus on Salesforce Marketing Cloud (Nexxt) activation. You are hands-on in delivering automated, omnichannel campaigns that drive customer engagement, demand generation, and database growth.
Working within a multinational, matrix organization, you collaborate closely with local marketing teams, content teams, and cross-functional stakeholders to ensure consistent and effective campaign execution.
Campaign Execution & Activation Develop and execute local CRM and email marketing campaigns in close collaboration with local marketing teams Ensure effective rollout of automated campaigns across channels using Salesforce Marketing Cloud Support omnichannel campaign activation aligned with regional and global strategies
Campaign Planning & Coordination Create and manage the CRM campaign calendar to ensure consistent and timely delivery Coordinate campaign planning across markets, ensuring alignment and efficiency Ensure campaigns are delivered on time, within scope, and of high quality
Content Collaboration & Customer Engagement Collaborate with content and cross-functional teams to define relevant content themes, topics, and formats Translate content strategies into engaging CRM campaigns tailored to target audiences Drive customer engagement through relevant and personalized communication
Customer Journey & Segmentation Implement learnings from digital customer journeys into effective campaign execution Create campaigns tailored to different audience segments and lifecycle stages Continuously optimize messaging and targeting to improve engagement
Demand Generation & Database Growth Execute EMEA demand generation campaigns to support commercial growth Contribute to customer database expansion using tactics such as gamification and lead magnets Work closely with the content team to maximize campaign impact
Performance & Analytics Monitor campaign performance and KPIs across channels and markets Analyze data to identify trends, insights, and optimization opportunities Support reporting and provide actionable recommendations for improvement Work with dashboards and analytics tools to track effectiveness
Budget & Efficiency Manage allocated budget in collaboration with the Head of Always-On Ensure cost-efficient execution of campaigns and delivery of agreed initiatives Track ROI and campaign effectiveness
Innovation & Best Practices Stay up to date on CRM marketing trends, marketing automation, and emerging technologies Apply best practices to continuously improve campaign effectiveness and innovation
Your Profile
Location Preferred: Finland or Amsterdam Open to EMEA-based candidates (cost-efficient locations considered) For this role we are not open for relocation
Why join This role offers a great opportunity to be at the heart of CRM campaign execution in an international setting, working with advanced marketing technology and contributing directly to customer engagement and business growth through high-quality, data-driven campaigns.
How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.
Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.
Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.
Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.
Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.
Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.
At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.
PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.
If you need an adjustment due to a disability, please email recruiting@ppg.com.
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.
PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
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PPG Industries is a global manufacturer of paints, coatings, and specialty materials, serving customers in construction, consumer products, industrial, transportation, and aftermarket sectors. Founded in 1883 and headquartered in Pittsburgh, PA, it is one of the world's largest coatings companies.
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