Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
You will be the driving force behind ShopBack’s engagement and retention strategy across Asia-Pacific. You’ll set the vision for how CRM can unlock growth, shape best practices across markets, and influence teams toward delivering personalized, data-driven experiences that keep users coming back. This role calls for a technical CRM expert who can balance big-picture thinking with executional excellence, influence stakeholders at all levels, and scale impact across diverse markets.
Your Adventure Ahead
- Define and own the regional CRM strategy, ensuring alignment with ShopBack’s broader growth and retention goals.
- Act as a trusted advisor to country marketing leads, guiding them in developing localized lifecycle campaigns that ladder up to regional priorities.
- Establish best practices, playbooks, and governance frameworks to ensure consistent CRM execution across all markets.
- Partner with Product, Data, and Tech teams to shape CRM tooling, automation, and personalization capabilities at scale.
- Lead regional performance reviews, translating data and insights into actionable recommendations for leadership and local teams.
- Champion innovation and experimentation, piloting new CRM initiatives and scaling successful models across markets.
- Build and nurture strong stakeholder relationships, influencing senior decision-makers across marketing, product, and commercial teams.
- Coach and mentor junior marketers, elevating CRM expertise and capability across the region.
Essentials to Succeed
- 5 to 8 years of relevant experience in CRM, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment.
- Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
- Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
- Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
- Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
- Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
- Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets.
- A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
- Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.
