Director, Go-to-Market Strategy

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Job Category

Operations

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Applications will be accepted until 06/23/2026.

We are seeking a highly strategic, analytically rigorous, and execution-oriented leader to define and drive the global go-to-market strategy and performance insights for our Success Plans portfolio. In this pivotal role, you will partner closely with cross-functional teams - including Sales, Marketing, Product, Customer Success, Enablement, and Revenue Operations to build a unified, scalable GTM engine that accelerates adoption, drives attach rates, and grows overall ACV. You’ll lead strategic planning, operational execution, and playbook development while enabling field teams worldwide to position and sell Success Plans with confidence.

The ideal candidate is deeply analytical and intellectually curious - someone who can follow complex data trails, identify root causes beneath surface-level metrics, and translate those insights into clear, executive-level narratives that shape decisions and drive change across the organization.

This leader will operate as a trusted advisor to senior executives, bringing clarity to ambiguity and ensuring our global strategy is grounded in data, aligned to market realities, and built to scale.

What You’ll Do Global Performance Ownership & Business Strategy

• Own global analysis of Success Plans performance, synthesizing trends across regions, segments, and industries to assess progress against targets.

• Identify the underlying drivers of performance - both positive and negative - moving beyond descriptive reporting to uncover actionable root causes.

• Develop data-backed business strategies to accelerate attach, expansion, and retention in support of global revenue goals.

• Translate insights into clear recommendations that inform executive decision-making and field execution priorities.

Advanced Analytics & Insight Generation

• Lead deep-dive analyses that connect data across systems (pipeline, bookings, renewal trends, pricing, seller behavior, customer outcomes).

• Distill complex, and sometimes conflicting, data into coherent storylines that clarify the “why” behind performance.

• Proactively surface risks and opportunities before they materialize in quarterly results.

• Establish scalable reporting frameworks and KPIs that enable ongoing global visibility and accountability.

Executive Communication & Influence

• Serve as a strategic thought partner to senior Sales and Customer Success leadership.

• Craft executive-ready presentations and narratives that connect data insights to business implications and required actions.

• Drive alignment across global stakeholders through compelling storytelling grounded in evidence.

• Influence cross-functional leaders to adopt new approaches, adjust priorities, or course-correct based on analytical findings.

Cross-Functional GTM Leadership

• Partner with Sales, Customer Success, Marketing, Product, and Product Operations to operationalize strategic insights into GTM plays.

• Lead annual GTM planning for Success Plans, ensuring alignment between global strategy and regional execution.

• Support launch readiness and commercialization of new offers with clear performance modeling and impact forecasting.

Qualifications

• 10+ years of experience in strategy, operations, or go-to-market leadership within enterprise SaaS or cloud organizations.

• Exceptional analytical capability - able to independently structure ambiguous problems, interrogate data deeply, and generate insight beyond surface metrics.

• Demonstrated ability to connect quantitative findings to business strategy and measurable outcomes.

• Strong executive presence and communication skills; able to tell a clear, persuasive story from complex data.

• Experience influencing senior stakeholders in a highly matrixed, global organization.

• Proven ability to balance strategic thinking with disciplined operational execution.

Preferred Experience

• Experience at Salesforce or deep familiarity with Salesforce’s operating model, Success Plans portfolio, and global go-to-market structure preferred.

• Experience supporting global revenue targets in a subscription-based business model.

• Background in sales strategy, customer success strategy, or cloud GTM operations.

• Experience building forecasting models, business cases, and performance diagnostics at scale.

• Advanced proficiency in analytics tools and BI platforms.

What Makes You Successful

• Critical thinker with entrepreneurial spirit who thrives in ambiguous, high-velocity environments

• Influential leader who builds trust and drives alignment across diverse stakeholder groups

• Results-driven with relentless focus on achieving ambitious goals and moving the business forward

• Exceptional communicator who can simplify complexity and inspire action at all organizational levels

• Collaborative partner who thrives in team environments while maintaining high accountability and independence

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $164,000 - $261,500 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $196,800 - $285,300 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.