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About Optivate
Optivate is a leading provider of healthcare technology software solutions purpose-built for ophthalmologists and eye care specialists. The company's solutions, which include EMR, practice management, patient engagement, image management, and RCM and billing services are designed to streamline clinical documentation workflows and improve daily practice efficiencies for eye care professionals.
Position Summary
The Marketing Operations Specialist will own the day-to-day execution of marketing systems, lead generation, content production, and vendor management. This is a hands-on, multi disciplinary role for a self-directed operator who brings both technical depth and strong execution skills.
Key Responsibilities
Manage the HubSpot environment, including building workflows, running email marketing campaigns, managing lead generation, and pulling regular performance reports
Own WordPress site administration, including content publishing, layout edits, integrations, plugin updates, and ongoing upkeep
Execute and optimize Google Ads campaigns to drive qualified lead generation
Develop and execute SEO, AEO, and GEO strategy to drive organic visibility across traditional and AI-driven search
Produce content across email, LinkedIn, blog, landing pages, and website as needed
Create supporting visual assets in Canva for marketing campaigns, social, and email
Manage relationships with external marketing vendors and partners, including paid media, content, and creative
Conduct competitive research and produce reporting to inform marketing strategy and positioning
Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field
3–5 years of progressive marketing experience with hands-on responsibility across digital marketing channels
Proficiency in HubSpot, including workflow building, email marketing, list management, and reporting
Proficiency in WordPress, including content management, page edits, and plugin/integration management
Demonstrated experience managing Google Ads campaigns with measurable lead generation results
Strong working knowledge of SEO fundamentals and emerging AEO/GEO best practices
Proficiency in Canva or equivalent design tools
Demonstrated LinkedIn marketing experience
Proven track record of driving qualified leads through digital marketing channels
Strong analytical skills and comfort working with marketing data and reporting tools
Ability to manage multiple priorities, projects, and vendor relationships independently
Preferred Qualifications
Prior experience in a B2B SaaS environment
Industry experience in healthcare technology, electronic health records (EHR), or ophthalmology software is strongly preferred
Why Join Optivate?
Opportunity to help scale a rapidly growing ophthalmology-focused healthcare technology platform
High-impact role with direct exposure to executive leadership and strategic growth initiatives
Comprehensive benefits including medical, dental, vision, and 401(k)
Backing from a growth-oriented private equity partner committed to long-term investment and innovation
Collaborative, entrepreneurial culture focused on the success of the customer and operational excellence
Competitive compensation package with bonus opportunity and long-term growth potential
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Optivate (formerly EyeMD EMR Healthcare Systems and its subsidiary Abillifeye) is a specialty healthcare technology company providing EHR, practice management, revenue cycle management, and patient engagement software exclusively for ophthalmology practices.
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