Sales Operations Manager

What We Do

We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives.

Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets. Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million.

About the Role

Roo is seeking a highly motivated Sales Operations Manager to drive the execution and optimization of our go-to-market (GTM) strategy. This is a hands-on, individual contributor role focused on building the systems, tools, and insights that power our Sales and Marketplace teams.

You will play a critical role in improving sales productivity, enabling data-driven decision making, and ensuring operational excellence across new and existing markets. You’ll partner closely with Business Development, Marketplace, Growth, and Data teams to turn strategy into scalable execution.

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Responsibilities

Sales Operations

• Partner with Business Development and Marketplace leadership, as well as cross-functional teams, to support initiatives that accelerate Roo’s growth

• Build, maintain, and optimize tools, dashboards, and reporting to track performance across markets and sales activities

• Analyze field performance and deliver actionable insights to improve productivity and outcomes

• Support the development and execution of sales and account management playbooks

• Identify and implement systems and processes that improve efficiency, scalability, and revenue attainment

Operations & Execution

• Support and continuously improve Roo’s operating cadence (weekly, monthly, and quarterly business reviews)

• Drive execution of GTM programs and operational rollouts in new markets and geographies

• Monitor performance against targets and proactively surface insights, risks, and opportunities

• Identify gaps in reporting, tools, or processes and independently drive solutions

• Partner with Business Development and Account Management teams to support market strategies, including:

• Lead generation and conversion optimization

• Supply acquisition and marketplace health

• Listing quality and pricing optimization

• Collaborate with the Data team to size market opportunities and measure ROI of key initiatives

• Conduct ad hoc analyses to inform strategic and operational decisions

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Qualifications

• 5+ years of experience in Sales Operations or a related analytical/operational role

• Experience in a startup or early-stage SaaS environment

• Proven ability to operate as a strong cross-functional partner and influence without authority

• Experience supporting or executing GTM strategies at a regional or market level

• Strong experience building and maintaining metrics, dashboards, and reporting frameworks

• Familiarity with the full customer lifecycle (pre-sales, sales, and customer success)

• Understanding of recurring revenue business models and key value drivers

• Comfortable working across sales methodologies, metrics, and day-to-day operational needs

• Strong analytical and problem-solving skills with high attention to detail

• Clear and effective communication skills (written and verbal)

• Self-starter with the ability to prioritize and execute in a fast-paced environment

• Proficiency in CRM tools (e.g., HubSpot, Salesforce), Excel, and GSuite

While we are a remote first company, if you are based in San Francisco this will be a hybrid role.

Please see below for compensation ranges based on our geographical tiering system recommended by external benchmark data (with example cities listed).

Note: We’ve recently been made aware of a job scam where scammers are posing as Roo employees and conducting fake text interviews. Please note that any communication from @lifeatroo.com is not legitimate. All official Roo communication will always come from @roo.vet.

Exact compensation may vary based on skills, experience, and location.

Tier 1 Pay Range (examples: San Francisco, NYC)

$115,000—$150,000 USD

Tier 2 Pay Range (examples: LA, Boston, Seattle, DC, San Diego, Chicago)

$105,000—$130,000 USD

Tier 3 Pay Range (examples: Austin, Dallas, Portland, Denver, Philadelphia, Baltimore, Sacramento)

$98,000—$125,000 USD

Tier 4 Pay Range (examples: Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, Salt Lake City)

$90,000—$120,000 USD

Core Values

Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun!

What to expect from working at Roo!

For permanent, full time employees, we offer:

• Accelerated growth & learning potential.

• Stipends for home office setup, continuing education, and monthly wellness.

• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.

• 401K

• Unlimited Paid Time Off.

• Paid Maternity/Paternity and reproductive care leave.

• Gifts on your birthday & anniversary.

• Opportunity for domestic travel, including for regional team building events.

Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.

We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.

Ready to join the Roo-volution?!