CRM Specialist

Location: Remote (PA, MD, TX, or CO) with hybrid option in Allentown, PA

Start Date: Immediately

Are you tech-savvy with a passion for untangling complex systems? Do you geek out over HubSpot updates, think of life in workflows, and dream in CRM? If so, we've got the perfect role for you!

SmartAcre, a B2B marketing agency, is looking for a CRM Specialist to partner with a select portfolio of clients and internal teams to design, implement, and optimize HubSpot-centric marketing, sales, and service operations. This is a client-facing role that requires you to understand business and project requirements, deliver technical execution, and ensure clients’ technology stacks are scalable, performant, and aligned with revenue goals.

Key Responsibilities:

Strategic Thinking

• Support discovery & scoping workshops to analyze client business and revenue operations requirements.

• Propose strategic plans to optimize the use of HubSpot (Marketing Hub, Sales Hub, Service Hub) and associated tech stack integrations.

• Help clients optimize their tech architecture for scalability, data quality, performance, and future growth.

Client Communication and Delivery

• Present solution design, technical decisions, and value-driven insights to clients in clear, compelling ways.

• Develop client-facing documentation and train clients/teams on new configurations and workflows.

Technical Expertise

• Stay current on HubSpot platform updates and emerging trends in RevOps.

• Support components of integrations, migrations, and implementations for client systems.

• Troubleshoot data, process, and systems issues; work proactively to mitigate risk and drive efficient solutions.

• Partner with internal dev team and client engineers to ensure seamless integration of existing systems with HubSpot and other platforms.

Required Experience

• 3+ years of recent and relevant experience working with HubSpot (Marketing, Sales, Service, Operations Hubs)

• Comprehensive understanding of RevOps and B2B principles

• Proficiency in data management, analytics, and reporting within MarTech platforms

• Strong problem-solving skills and ability to navigate complex technical challenges

• You can break down complex MarTech concepts so clearly that both CMOs and your grandma would nod in understanding

• Comfortable working in a remote/hybrid environment and collaborating across teams.

Preferred Qualifications:

• HubSpot certifications (Marketing Hub Enterprise, Sales Hub Enterprise, Service Hub Enterprise)

• Experience with additional platforms and their integrations

• Experience with running and maintaining additional sales or marketing CRMs (e.g., Salesforce, Marketo, Pardot, etc.)

You Might Be a Fit If:

• You’re endlessly curious. You chase down the “why,” learn fast, and love solving complex problems.

• You show up. You bring energy and ideas that lift your team and your clients.

• You build together. Collaboration isn’t a checkbox — it’s how you think, plan, and win.

• You care deeply. You value people as much as projects and support others through the chaos.

• You stay real. You’re honest about what you know (and don’t), ask for help, and bring your authentic self every day.

• You own it. You follow through, respect deadlines, and hold yourself accountable — while keeping balance and humor along the way.

Why SmartAcre?

• We're a remote-first agency with an office in Allentown, PA for those who like a change of scenery

• Competitive salary with a range of 75,000-80,000 based on experience

• Benefits package, including health, dental, and 401k with employer contribution

• Paid parental leave and compassionate care time

• Performance-based bonuses and incentives

• Training and conference stipends

• Paid holidays and PTO from day one

Application process

• Resume review

• Initial call with the recruiting lead

• Panel interview with the hiring manager & team

• Practicum for select applicants

• Reference checking