Section Manager - Campaign Operations

Lead the Chinese Locale Campaign Operation function for the Makro PRO platform by owning operational delivery, localization quality, and final approval of all Chinese campaign content and artwork across Web & App. The role serves as the overall owner of Chinese campaign operations, ensuring language accuracy, localization quality, operational readiness, and successful campaign delivery. During the team build-up phase, the Section Manager operates as a player-coach, leading hands-on translation, campaign setup, artwork QA, stakeholder management, and team development while establishing SOPs, quality standards, and scalable operational processes.

1. Operational Leadership & Delivery

• Own Chinese Locale for the in-app campaign operations, ensuring accurate, on-time, first-time-right go-live across Web & App.

• Set operational priorities, allocate work, and manage the Chinese Locale queue and team capacity during peak campaign periods.

• Act as the escalation point for Chinese Locale operational and content issues.

• In the initial phase, work hands-on as a player-coach on translation and campaign set-up.

2. Language Quality, Artwork QA & Final Sign-off

• Perform final QA sign-off for all Chinese campaign content and artwork (AW) before go-live, ensuring language accuracy, campaign correctness, typography, layout consistency, and brand compliance.

• Review translated artwork (AW) for wording, tone of voice, line breaking, character spacing, text overflow, and overall visual presentation.

• Define and maintain Chinese content standards, localization glossary, typography guidelines, and tone of voice.

• Provide final approval for all Chinese-localized campaign content and artwork prior to release.

• Coordinate with the Artwork Localization team member, Graphic Designer team, and related stakeholders to ensure consistent localization quality.

3. Process, Quality & Performance Management

• Define, standardize, and continuously improve SOPs and quality-control frameworks for Chinese Locale set-up and content operations.

• Track team KPIs - accuracy, on-time delivery, turnaround time, and issue resolution.

• Identify operational gaps and localization / platform limitations; drive tool and workflow improvements with cross-functional partners.

• Team Leadership & Development

• Build, manage, and develop the Chinese Locale set-up team; coach on skills, ownership, and career growth.

• Manage capacity, allocation, hiring, and onboarding for the pod.

• Foster a culture of ownership, accuracy, and continuous improvement.

5. Stakeholder, Cross-functional & Tech Support

• Partner with Commercial, Campaign, 3P, Partnership, Trade Marketing, Content, Design, and Regional teams to align requirements, timelines, and execution plans.

• Serve as the Chinese Locale point of contact with Tech / UX on localization support and enhancement requests.

• Act as the senior subject-matter authority for CMS and campaign logic within the Chinese Locale scope.

Requirements

• Bachelor's degree in Chinese, Chinese Literature, E-commerce, Marketing, Business Administration, or related fields.

• Native Chinese or HSK 6 (or equivalent near-native proficiency) able to read, write, and QA Chinese campaign content to a professional and native standard (primary requirement).

• Professional or business English (verbal and written) able to communicate confidently with Tech, cross-functional teams, and upper management. Not conversational-only.

• Minimum 4-5 years in Campaign Operations, E-commerce, or content / localization, including team-lead or senior individual-contributor experience.

• Proven ownership of quality / QA sign-off, with the ability to review others' work.

• Strong leadership, stakeholder management, and problem-solving skills.

• Proficiency in Microsoft Office (Excel, PowerPoint) and strong command of CMS / campaign set-up tools across Web & App.

• Flexibility to work late hours and operate on a shift-based schedule during key campaign periods.