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You will own the data platform that powers ZOE's commercial decision-making:
Own how we design high-quality website data layers, feed clean conversion signals into ad platforms, and inform our experimentation on top of that data.
Design and manage the GTM/sGTM containers and marketing platform conversion signals to ensure the resulting warehouse data quality powers experimentation and bidding decisions.
Join a team that prizes high technical velocity and sits between marketing, engineering, and data. We use short feedback loops to keep our tracking accurate and our experiments trustworthy.
This is a hands-on build role. We expect you to write JavaScript, deploy infrastructure, define the data model, and wire it into BigQuery. Not just spec it for someone else.
💻 Our cutting-edge stack - a taste of what you'll use!
Data & Infrastructure: GCP (Cloud Run / Docker), BigQuery, dbt, Dagster
Tracking & Experimentation: GTM / sGTM (Server-side), Optimizely
Marketing Platform Tools: Meta CAPI, Google Enhanced Conversions, TikTok Events API
Tools & CI/CD: Braze, Mixpanel, Terraform, GitHub Action, HEX
We move fast, and this 4–6 month contract (duration negotiable), is designed for an architect who wants to build several high-stakes wins from the ground up. At the end of this engagement, there is an option to move to a permanent role by mutual agreement. Success looks like:
Server-side GTM running in production with MetaCAPI / Google Enhanced Conversions / Mixpanel Server-side ensuring data accuracy and reliability.
A governed event / data-layer spec used consistently across the web and ad platforms, driving informed decisions for our experimentation pipeline and marketing initiatives.
Clear documentation and strategy on the infrastructure that’s built so others can build on top of it.
Full-stack Google Tag Manager ownership: Strategy, governance, deployment and auditing tag configurations across both client-side ****and server-side GTM web containers.
Robust event tracking & data layer quality: Own the direction and partner with front-end engineers to ship custom events that inform onsite experimentation, user journeys and analytical models.
High-quality data pipelines for Marketing platforms: Build, maintain and improve data pipelines that send signals to Meta, Google, AppsFlyer and other platforms, troubleshooting discrepancies and ensuring data consistency across the marketing stack.
Data platform for commercial: Build, maintain and improve the end-to-end ELT pipeline within BigQuery and dbt, from raw event ingestion through to analyst-ready data models.
Privacy & consent: Manage the CMP integration with GTM Consent Mode; ensure no tags fire pre-consent and no PII leaks downstream.
Production experience with GTM and sGTM, including data layer design, event schema implementation, writing custom GTM templates and sGTM client / transform logic.
Strong JavaScript skills writing custom GTM tags and templates, implementing client-side event schemas, and debugging tracking instrumentation in the browser.
Experience integrating conversion and value signals with advertising and attribution tools such as MetaCAPI / Google Enhanced Conversions / server-side event APIs in production.
Proven experience with dbt and analytics-engineering practices to build best-in-class data models.
Experience in creating a website data layer that informs marketing, commercial and product teams.
Working knowledge of cookie consent management (e.g. OneTrust) and familiarity with multi-region / GDPR + CCPA.
Experience with Mixpanel, Optimizely and/or Braze.
Healthcare, D2C subscription, or other regulated-industry experience.
Website experimentation literacy and what makes an A/B readout trustworthy.
We value your time. We’ve designed a streamlined, 4-step process to get us from "Hello" to "Welcome to the team" as quickly as possible:
Step 1: 👋 Intro chat with Talent Team (High-energy alignment alignment check)
Step 2: 🧠 Hiring Manager Interview (Tactical conversation focused on your craft)
Step 3: 🔄 The Remote Loop (2 to 4 focused interviews assessing technical and collaboration skills)
Step 4: 🎉 The Finish Line (Offer, equity/benefits breakdown, and onboarding)
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If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed. We fundamentally value potential and commitment above all else.
ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you.
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If this role isn't the exact right fit, or the timing isn't right, don't let the journey end here:
Drop your resume here. When a role opens up that matches your unique superpowers, you'll be the first person we reach out to.
Want to see life behind the scenes, our latest health breakthroughs, and how we're changing the world through food? Follow us on our socials:
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ZOE is a health and nutrition science company offering at-home gut microbiome and blood sugar tests, paired with a personalized nutrition program and app. It targets health-conscious consumers seeking science-backed dietary guidance to improve metabolic and gut health.
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