SALES ENABLEMENT & MARKETING DIRECTOR
ENERGY Transportation Group is seeking a strategic, results-driven Sales Enablement & Marketing Director to lead a cross-functional charter spanning pre-sales engineering, product management, CRM operations, and marketing. his is a high-impact role for a professional who thrives at the intersection of technology, business development, and go-to-market execution.
The ideal candidate brings both technical depth and commercial acumen, enabling our organization to win new business, launch compelling products, and build scalable revenue infrastructure.
Reporting to the EVP of Sales, this role will partner closely with Sales, Operations, Customer Experience, IT, Finance, and Executive Leadership to drive commercial effectiveness and support ENERGY's growth objectives.
KEY RESPONSIBILITIES
Sales Enablement & Commercial Support
Provide technical sales support throughout the sales cycle, including RFP evaluation and strategy review, solution design, pricing support, and customer onboarding, working cross-functionally with Sales, Operations, Customer Experience, IT, and Finance to improve win ratios and deliver an exceptional client experience.
Develop and maintain sales enablement tools, resources, and processes that improve sales effectiveness, accelerate revenue growth, and support strategic business development initiatives.
Support the development of customer presentations, proposals, value propositions, and sales materials that clearly communicate ENERGY's differentiators and capabilities.
Monitor and report on key commercial performance indicators, identifying opportunities to improve sales effectiveness and customer engagement.
CRM Strategy & Operations
Design, develop, and deploy CRM infrastructure to support sales processes, pipeline management, business development, and customer lifecycle tracking, ensuring seamless integration with existing tools and workflows.
Serve as the business owner for CRM strategy and governance, ensuring systems and processes support scalable growth and operational excellence.
Manage ongoing CRM operations including data governance, user adoption, process automation, reporting dashboards, and continuous improvement initiatives.
Develop reporting and analytics frameworks that improve sales visibility, forecast accuracy, customer insights, and decision-making.
Market Intelligence & Commercial Strategy
Gather market intelligence, customer insights, and competitive data to support strategic decision-making and business growth initiatives.
Support the development and refinement of service offerings, pricing strategies, target segmentation, and go-to-market plans.
Evaluate industry trends and emerging opportunities to strengthen ENERGY's competitive position and identify areas for growth.
Partner with operational and commercial leaders to align customer needs, market opportunities, and organizational capabilities.
Marketing & Brand Development
Craft and refine value positioning for services and solutions, ensuring messaging resonates with target audiences and clearly differentiates ENERGY from competitors.
Develop and execute integrated content strategies spanning case studies, white papers, sales collateral, presentations, customer success stories, social media assets, and thought leadership content.
Plan and execute integrated marketing and sales campaigns aligned with business objectives and growth initiatives.
Support lead generation, customer engagement, brand awareness, and market presence through targeted marketing programs.
Measure and report on campaign performance, lead generation effectiveness, and marketing return on investment.
Leadership & Collaboration
Lead cross-functional initiatives that support commercial growth, customer experience, and organizational effectiveness.
Collaborate with stakeholders across Sales, Operations, Customer Experience, IT, and Finance to ensure alignment and successful execution of strategic priorities.
Present recommendations, business cases, and commercial insights to senior leadership.
Act as a change agent by promoting process improvement, innovation, and adoption of best practices across the organization.
Qualifications
10+ years of progressive experience spanning pre-sales, product management, or marketing roles in the logistics industry.
Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot, or equivalent), including deployment and administration.
Strong understanding of sales processes, customer lifecycle management, pipeline management, and revenue operations.
Demonstrated experience leading cross-functional initiatives and influencing stakeholders without direct authority.
Strong analytical skills with the ability to leverage data and insights to drive business decisions and measure performance.
Excellent written, verbal, and presentation skills with the ability to communicate effectively with executive, operational, and technical audiences.
Proven ability to manage multiple priorities and deliver results in a fast-paced environment.
Bachelor's degree in Business, Engineering, Marketing, Supply Chain, Logistics, or a related field.
What We Offer
Competitive base salary and performance-based incentive structure.
Comprehensive health, dental, and vision benefits.
Opportunities for professional development and career advancement.
Collaborative, high-growth environment with significant leadership visibility.
Opportunity to make a meaningful impact on the future growth and success of ENERGY Transportation Group.
About us
At ENERGY, "Driven to be Different" isn't just a tagline—it's part of our DNA. We stand by our values because they are what unite us. Our mission is to provide a great work environment where employees can thrive while creating exceptional experiences for our customers and partners.
We believe innovation, accountability, collaboration, and continuous improvement are key drivers of success. As we continue to grow and evolve, we are committed to building a scalable organization that delivers industry-leading service and long-term value.
ENERGY Transportation Group is committed to fair, transparent, and inclusive hiring practices. We are an equal opportunity employer and consider all qualified applicants regardless of race, gender, age, disability, sexual orientation, or any other protected status. We embrace diversity because we believe it drives innovation and strengthens our teams.
To enhance our recruitment process, we use AI-driven tools to assist in resume screening and candidate matching based on qualifications and experience. However, all hiring decisions are made by our People & Culture team to ensure fairness and eliminate bias. If you require accommodation at any stage of the hiring process, please let us know and we will be happy to assist.
Your privacy is important to us. Personal information shared during recruitment is used solely for hiring purposes and handled in compliance with applicable data protection laws.
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ENERGY Transportation Group is a Montreal-based, asset-backed third-party logistics (3PL) provider founded in 2007. The company offers domestic and cross-border freight shipping across North America via truck, rail, air, and ocean, including dry van and temperature-controlled services.
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