Senior Marketing Operations Manager

We're looking for a Senior Revenue Operations Manager to help scale and optimize our go-to-market engine, with a strong focus on Marketing Operations and the systems, processes, and data that power pipeline generation. You'll own and evolve our core revenue systems, with primary responsibility for Marketo and Salesforce, helping ensure our demand generation infrastructure supports efficient growth across the business.

You'll be a strategic and hands-on operator who can connect systems, process, data, and business goals. In this role, you'll drive improvements across campaign operations, lead management, funnel visibility, reporting, and operational scalability, while partnering closely with Marketing and Sales leadership to build a more efficient and predictable revenue engine.

What You'll Do

Marketing Operations & Revenue Systems

• Own and optimize Marketo and Salesforce, including administration, configuration, integration, and ongoing process improvement

• Manage the integration and data flow between Marketo and Salesforce, including sync logic, field mapping, lifecycle management, and process consistency

• Support campaign execution and scalability by building and maintaining programs, smart lists, nurtures, segmentation, and repeatable workflows

• Evaluate current processes and systems, identify gaps, and implement scalable solutions that improve performance and efficiency

Lead Lifecycle & Funnel Management

• Own and improve lead lifecycle processes, including scoring, routing, MQL definitions, SLAs, handoff logic, and lifecycle stage management

• Drive alignment between Marketing and Sales on funnel stages, lead management processes, and operational definitions

• Improve attribution, funnel tracking, and conversion visibility across the lead-to-opportunity lifecycle

• Identify process bottlenecks and implement automation and workflow improvements that support growth

Reporting, Analytics & Business Partnership

• Build and maintain dashboards and reporting on campaign performance, pipeline creation, funnel conversion, and other key go-to-market metrics

• Translate business questions into actionable reporting, insights, and operational recommendations

• Partner cross-functionally with Marketing, Sales, Customer Success, and Finance to improve visibility, process alignment, and decision-making

• Help define and track metrics that improve efficiency and support profitable growth

Governance, Scale & Continuous Improvement

• Ensure strong data quality, governance, and process discipline across marketing and CRM systems

• Monitor system health, troubleshoot issues, and proactively identify areas for improvement

• Document processes, define best practices, and drive adoption of scalable ways of working

• Support evaluation and implementation of additional tools and integrations across the revenue tech stack

• 5+ years in Revenue Operations, Marketing Operations, Sales Operations, or Business Systems in a B2B SaaS environment

• Strong hands-on experience with Marketo, including program setup, lead lifecycle management, scoring, routing, nurtures, segmentation, and CRM sync

• Strong hands-on experience administering Salesforce

• Experience managing Salesforce-Marketo integration and troubleshooting sync, process, and data issues

• Strong understanding of demand generation processes, lead-to-opportunity workflows, funnel management, and campaign operations

• Experience partnering closely with Marketing and Sales leadership to improve process, reporting, and operational efficiency

Technical Skills

• Strong experience building reporting and dashboards that support business visibility and decision-making

• Deep understanding of marketing automation, CRM structure, process automation, and data governance

• Experience improving business processes through systems thinking, automation, and cross-functional collaboration

• Familiarity with attribution models, enrichment tools, and broader marketing and revenue tech stack tools is a plus

• Salesforce Administrator certification is a must

Soft Skills

• Strategic thinker with a strong execution mindset

• Highly detail-oriented and process-driven

• Strong analytical and problem-solving skills

• Collaborative, service-oriented, and comfortable influencing across functions

• Able to manage multiple priorities in a fast-paced environment

• Clear communicator with strong documentation and project coordination skills

Why Applitools

• Work with cutting-edge AI technology in an AI native test automation organization

• Help build the operational foundation that enables growth across Marketing and Sales

• Direct influence on go-to-market process design, marketing infrastructure, and business scalability

• Remote-first culture where innovation, ownership, and collaboration drives everything we do

• Competitive compensation and benefits