Senior CRM Manager

Valsea - Where Innovation Meets Entertainment

At Valsea, we’re shaping the future of entertainment with immersive, engaging experiences that captivate players worldwide. Based in sunny Marbella, Spain, our vibrant open-space office is home to an international team of developers, marketers, product owners, and much more.

Valsea operates a leading scalable technology platform, 100% owned by us. This gives us the freedom to deliver results fast. We integrate selected outside companies into our ecosystem to ensure we provide fresh and vibrant products for our customers.

We work in a fast-paced environment, creating new brands, maintaining and improving our tech stack, launching leading acquisition and retention campaigns, and developing fresh features. Our ethos is simple - be best-in-class in everything we do.

Despite our rapid growth, Valsea still has that exciting start-up feel. We embrace a hybrid working model to balance professional growth with personal well-being. With a dynamic work environment, attractive salary, and a culture that thrives on collaboration, our power is our people.

We provide company laptops and other things you may need to work comfortably. Remote workers are always invited to our annual company trip and other team events. Ready to be part of something exciting?

What are we looking for now?

An experienced and commercially minded Senior CRM Manager – Sports who is passionate about creating exceptional customer experiences through data-driven CRM strategies. You have a strong analytical mindset and a proven track record of planning, executing, and optimizing CRM campaigns that drive customer engagement, retention, and long-term value.

You thrive in a hands-on role while taking strategic ownership of your markets. You'll primarily focus on the Canadian market, with additional responsibility for Tier 2 markets, including Finland where applicable. Working closely with the Head of CRM and cross-functional teams, you'll use customer insights and performance data to continuously improve CRM initiatives across our Sports and Casino products.

What You'll do:

• Contribute to the CRM strategy and execution for assigned Sports markets, with a primary focus on Canada and other Tier 2 markets.

• Plan, execute, and optimize CRM campaigns across Email, SMS, Telegram, Inbox, On-site, and other CRM channels.

• Develop market-specific CRM calendars aligned with business objectives, customer lifecycle stages, and promotional priorities.

• Analyze campaign performance, customer behaviour, and commercial KPIs, providing actionable recommendations to improve results.

• Continuously optimize customer journeys, segmentation, offers, and communication based on performance insights.

• Work closely with Casino, Product, Marketing, VIP, Acquisition, Design, Content and Data teams to deliver high-impact CRM campaigns.

• Coordinate CRM-related activities across departments to ensure timely and accurate campaign delivery.

• Proactively identify customer opportunities and pain points, proposing initiatives to improve engagement, retention, and conversion.

• Support the planning and execution of Sports and Casino promotional campaigns, major sporting events, and seasonal initiatives.

• Conduct A/B testing and campaign experimentation to improve engagement, conversion, and ROI.

• Ensure campaign quality through testing, validation, and adherence to regulatory and responsible gaming requirements.

• Monitor competitor activity and market trends to identify opportunities for innovation and competitive advantage.

• Support the rollout of new CRM initiatives, tools, and customer engagement features.

• Contribute to the overall CRM strategy by sharing market insights, best practices, and recommendations.

What You'll bring:

• 3-5+ years of CRM experience, preferably within online gaming, sports betting, or another fast-paced digital industry.

• Strong understanding of customer lifecycle management, retention, and engagement strategies.

• Experience in setting up automated CRM journeys and lifecycle campaigns is highly desirable.

• Experience planning and executing multi-channel CRM campaigns.

• Highly analytical with experience interpreting campaign and customer data.

• Strong commercial mindset with the ability to translate insights into business actions.

• Excellent organizational and project management skills.

• Experience working with CRM platforms (e.g. Smartico, Optimove, Salesforce Marketing Cloud, Braze, or similar).

• Advanced Excel/Google Sheets skills; experience with BI tools is an advantage.

• Strong communication and stakeholder management skills.

• Fluent in English; additional languages are an advantage.

Success Measures:

• Growth in customer engagement and retention across assigned markets.

• Improvement in CRM KPIs, including Open Rate, CTR, Conversion Rate, and ROI.

• Successful execution of CRM campaign calendars with high quality and on-time delivery.

• Continuous optimization of customer journeys through testing and performance analysis.

• Effective collaboration with cross-functional teams and proactive ownership of market performance.

• Delivery of innovative CRM initiatives that improve customer lifetime value and commercial performance.

What We offer:

• Hybrid working model (office 3 days/week)

• Innovative international company that uses cutting-edge tech equipment

• Collaborative teams and agile multicultural environment

• Competitive salary with flexible working hours

• 23 paid vacation days + public holidays

• Private health insurance for you and your family

• Free Online English/Spanish lessons

• Corporate events throughout the year

• Ongoing learning and professional development opportunities

In-office perks such as:

• Daily breakfast and freshly cooked lunch 3 days a week

• 50% discount on personal training sessions and physiotherapy sessions

• Games room, full kitchen with hot drinks, fruit, soft drinks

• Gym, massage room and much more

At Valsea, we want diversity and inclusion in an environment where unique perspectives and new talents thrive. Join us in creating a workplace where everyone can shine and contribute to our collective success. Protecting your privacy and data security is a longstanding top priority for Valsea. Please consult our Privacy Notice (https://valsea.teamtailor.com/data-privacy) to learn more about how we collect, use and transfer the personal data of our candidates.

We’re a diverse team with great people from across the world. This position is only available as a hybrid position in Marbella (Spain). Please note that we are unable to sponsor work visas outside the EU.