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As our Performance Marketing Manager (m/f/d), you are the bridge between technical innovation and operational excellence, designed to eliminate manual overhead through intelligent automation. The objective is to build a scalable, AI-driven marketing infrastructure that seamlessly integrates data streams and measurably maximizes campaign efficiency. As a process architect, you will ensure the company’s competitive edge within a data-driven market environment. In this role you will directly report to the Director of Demand & Conversion and work in close synergy with interdisciplinary teams.
Marketing Process Architect: You are responsible for the end-to-end automation of our marketing processes. Your goal is to minimize manual operational effort in performance marketing through intelligent workflows.
Strategic Backlog Management: You will conduct deep-dive analyses of our existing marketing landscape, identify inefficiencies, and maintain a prioritized backlog for continuous process optimization.
Roadmap Owner: Working closely with stakeholders, you will develop a technical roadmap for marketing automation and implement it independently—from initial concept to go-live.
Data-Driven Performance: You will link inventory data with first-party user data to build highly personalized, automated campaign workflows that measurably increase our efficiency.
Interface Management: Acting as a "technical translator," you will work closely with BI, IT, and our shareholders to seamlessly integrate marketing tools into our system landscape.
Tech-Stack Evolution: You don't just use existing tools (Scripts, Channel Managers, Product Feeds), but you actively evolve them—specifically by integrating AI-driven processes (LLMs, Agents) for content creation or bid management.
Performance Monitoring & Sparring: You will monitor performance metrics across all channels and proactively derive optimization measures, which you will coordinate directly with your manager.
Proven Performance Marketing Track Record: You have at least 3 years of professional experience managing complex campaigns, with a clear focus on Google Ads and Meta Ads.
Automation Stack: You are proficient in workflow automation tools like n8n or Zapier to seamlessly connect processes across multiple platforms.
Coding & Scripting Skills: You can write or adapt Google Ads Scripts (JavaScript) and have no hesitation when it comes to leveraging APIs to eliminate manual tasks.
Data Expertise: You possess excellent analytical skills, particularly in Google Analytics 4 (GA4). You understand the technical preparation of first-party data to make it actionable for advanced targeting.
AI & Emerging Tech: You have initial experience implementing AI Agents or LLM-based workflows to scale creative production or campaign management.
Language Skills: You are business-fluent in both German and English, enabling successful collaboration with local teams and international stakeholders. Proficiency in Dutch would be a strong plus.
Interface Specialist: You have the ability to translate complex technical concepts into clear, understandable language for BI, IT, and various stakeholders.
Flexible working hours, home office, working from abroad, hybrid working
30 vacation days
A camper for your short trip or vacation
Best hardware of your choice, modern tools
Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
Regular company parties and events
Various employee discounts, e.g. Travel Industry Card
An appreciative work culture and atmosphere in an international team
A good mix of agile start-up and grown professional structures
Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
A steep learning curve with a lot of responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses
Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing
Occupation: general_and_other_marketing_and_product | Category: marketing_and_product
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PiNCAMP is a European camping platform by ADAC, ANWB, and TCS that lets users discover, compare, and book over 14,500 campsites across Europe. It targets German, Dutch, and Swiss campers with ADAC-inspected listings and reviews.
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