BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR
For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.
WORK TYPE: Full Time Remote
LOCATION DETAILS: Remote United States
COMPENSATION: The pay range for this position is $82,000-85,000 annually, plus the opportunity to earn an annual bonus based on personal and company performance.
The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.
BSN SPORTS is seeking a data-driven, detail-oriented Senior Sales Analyst to support our Club Select & GTM Operations team. This strategic role will play a critical part in unlocking growth, enhancing sales effectiveness, and enabling smarter business decisions through deep analysis and planning. The analyst will support the development and execution of the 5-Year Plan, annual operating plan, monthly operating reviews, and CRM/reporting infrastructure. This position requires a proactive problem-solver with exceptional analytical capabilities, business acumen, and strong cross-functional communication skills.
This is a unique opportunity to influence the trajectory of one of BSN’s fastest-growing businesses by serving as the performance “hub” for Club Select — driving insights, forecasting growth, enabling operational visibility, and championing data-backed decision-making.
Partner with leadership to develop and operationalize the 5-Year Strategic Plan and annual budget; own modeling inputs and execution tracking.
Support Field target setting processes by partnering with Sales Ops to align field-level growth assumptions and quota roll-ups
Collaborate with Finance to build quarterly reforecasts (3+9, 6+6, 9+3), incorporating historical performance, new partnerships, closed-won deals, and seasonal dynamics
Determine how to track, analyze, and report on Club sales data to identify trends, opportunities, and areas for improvement
Develop analytics to highlight forecast gaps, performance versus plan, and account-specific opportunities
Serve as the subject matter expert on Club Select business performance, identifying key trends, root causes, and opportunities for growth
Drive sport-level insights to inform strategy and growth opportunities
Lead development of the Monthly Operating Review (MOR), coordinating inputs across stakeholders and synthesizing a clear performance narrative
Build and continuously enhance dashboards and reporting tools in Tableau and CRM
Drive the execution of new CRM tools and activities to connect key sales motions with business processes
Design and implement scalable CRM processes that increase visibility into pipeline activity, improve field enablement, and support new sales motions.
Support the rollout of new partnerships, ensuring tracking, reporting, and field visibility are aligned and actionable.
Partner with cross-functional teams to operationalize new sales processes and ensure data capture supports analytics and growth initiatives (e.g., demand planning)
Act as lead partner to supply chain planning to ensure sales pipeline and forecast details are delivered in clear, concise communication
Build internal workflows and data systems that support a scalable GTM engine.
Contribute to the continuous improvement of sales enablement tools, data hygiene, and decision support models.
Support the process definition and creation of support mechanisms for customer success activities including but not limited to account hand off design, onboarding checklists, and QBR templates, etc.
Organization: Proven ability to prioritize and manage multiple deliverables with competing priorities on tight deadlines; must have meticulous, focused attention to detail
Customer Focus: Has a strong, outgoing personality and a passion for working with cross-functional teammates; proven ability to build strong internal / external customer relationships and deliver customer-centric solutions
Accountability: Holds self and others accountable to meet commitments; promotes a sense of urgency and establishes and enforces individual accountability
Collaboration: Able to work cross functionally throughout the organization and build strong partnerships to meet shared objectives
Communication: Excellent communications, follow up, and presentation skills, both written and verbal, including confidence and presence to engage effectively with customers and/or senior executives. Must be able to strategically and succinctly articulate messaging
Decision Quality: Able to make good and timely decisions that keep the organization moving forward
Strategic / Tactical Agility: Able to work with multiple stakeholders, develop, and execute information strategy while being able to manage day-to-day tactical activities to ensure commitments are delivered
Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency and enthusiasm; proven performance demonstrating a tremendous amount of initiative in tough situations and is exceptional at recognizing and seizing opportunities
Bachelor's Degree preferred
Minimum of (3) three years of progressive work experience in relevant field
Experience working with sales teams preferred
Demonstrable ability to communicate, present and influence customers
Experience delivering client-focused solutions to meet customer needs
Proven ability to juggle multiple initiatives at a time, while maintaining sharp attention to detail
Strong verbal and written communication skills
Proficiency with Microsoft Office and Adobe products a must
Knowledge and appreciation of Collegiate Licensing requirements a plus
Experience working with or in Collegiate Campus environments a plus
The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk; drive, climb, balance, stoop, kneel, crouch, or crawl.
The noise level in the work environment is usually quiet. The employee will be required to work long hours as needed.
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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
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BSN Sports is a leading distributor of team sports apparel, equipment, and uniforms in the United States, serving schools, athletic programs, and recreational teams. A subsidiary of Varsity Brands, it provides custom team gear and outfitting services to coaches and athletic directors nationwide.
Visit website$82,000 – $85,000
Base + Bonus · Other Equity