B2C CRM and Lifecycle Operations Product Manager

Industry: Social Casino / iGaming / Computer Games

About the Role

High 5 Games is seeking a highly driven, data-obsessed B2C Operations CRM & Product Manager to lead and scale our player engagement, retention, and growth strategies.

In this role, you will bridge the gap between high-level growth strategy, campaign execution, and operations. You will own the end-to-end player communication lifecycle, from onboarding and conversion to VIP loyalty and reactivation. You will utilize inhouse marketing automation tools, A/B testing, and deep data analytics. If you thrive in an ad-hoc fast-paced environment and love building scalable CRM strategies that drive real business growth, we want to hear from you.

Key Responsibilities

CRM & Lifecycle Operations

• Strategy & Execution: Design and coordinate the development and deployment of multi-channel CRM campaigns (In-App Messaging, Push Notifications, Email, SMS) aimed at driving player acquisition, retention, monetization, and reactivation.

• Customer Journey Mapping: Design and optimize automated player journeys (onboarding, conversion flows, VIP loyalty tracks, and win-back sequences) through data-backed experimentation.

• Database Hygiene & Segmentation: Lead the entire database workflow—from identifying target player segments and cleaning data to maintaining contact database accuracy and proper segmentation.

Growth & Lifecycle Optimization

• Growth Initiatives: Partner with Marketing, Product, and Data Science teams to design growth tactics, rewards, incentives, and promotional mechanics tailored for social casino players.

• A/B Testing & Experimentation: Rigorously test campaign creative, copy, timing, coin/bonus offers, and segmentation to maximize Open Rates, CTRs, and In-App Purchases (IAP).

• Copywriting & Creative Messaging: Draft compelling, compliant, and high-converting campaign copy that simplifies complex game mechanics/promotions and engages casino players.

Performance, Analytics & Reporting

• Data-Driven Insights: Analyze player behavioral data, cohort trends, and campaign metrics to uncover actionable insights that improve lifetime value and reduce churn.

• KPI Tracking: Define, monitor, and present key performance indicators (Open Rates, Conversion Rates, ARPU, Retention Rates, ROI) in weekly, monthly, and quarterly reports for leadership.

• Operational Alignment: Coordinate cross functionally across data team, design, customer support and product teams to ensure seamless execution of live operational events and promotions.

Requirements

Experience & Qualifications

• Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field.

• Experience: 3+ years of experience in digital marketing, with a heavy emphasis on CRM, growth hacking, or lifecycle marketing (preferably in Social Casino, iGaming or Crypto ecosystems).

• CRM Tools: Hands-on experience with mobile marketing platforms and CRM/automation tools (e.g., Salesforce or similar).

• Analytical Skills: Strong proficiency in marketing analytics, BI tools (e.g., Tableau, Looker), and data analysis (Excel/SQL is a plus) to measure campaign ROI and player behavior.

Skills & Competencies

• Deep understanding of B2C operations, CRM principles, retention loops, and player monetization strategies.

• Excellent copywriting and communication skills with the ability to turn data into compelling player messaging.

• Detail-oriented project management skills with the ability to manage multiple complex campaigns simultaneously.

• Location: Remote / Work from Home

High 5 Games is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified but you are passionate about joining our organization, we encourage you to apply.