Head of Digital Growth and Marketing Technology
- Compensation
- Not disclosed
- Experience
- 7+ yrs
- Employment
- Full-Time
A leading omnichannel retailer: Head of Digital Growth & Marketing Technology
Lead and execute the full-funnel digital acquisition strategy across paid and organic channels
Own media planning, budgeting, forecasting, and performance optimization
Drive customer acquisition, demand generation, and revenue growth initiatives
Optimize ROAS, POAS, contribution margin, CAC, and overall marketing efficiency
Oversee paid media channels including Search, Shopping, Paid Social, Display, Affiliates, and Programmatic
Develop and implement testing frameworks for creatives, bidding strategies, audiences, and landing pages
Scale performance marketing through automation and advanced bidding strategies
Lead SEO strategy, including technical SEO initiatives and organic demand expansion
Collaborate with technology and commercial teams to improve digital visibility and category performance
Own attribution models, analytics frameworks, and digital measurement processes
Oversee marketing technology infrastructure, tagging, feeds, integrations, and reporting consistency
Lead dashboarding, performance reporting, and data transparency initiatives
Improve forecasting accuracy and support strategic growth planning
Manage and develop cross-functional teams across Performance Marketing, SEO, and MarTech
Define KPIs, performance standards, and scalable operational processes
Manage external agencies, technology vendors, and strategic partners
Bachelor’s degree in Marketing, Business, Economics, or a related field
Master’s degree considered an advantage
7+ years of experience in Digital Marketing and/or eCommerce (3+ years of leadership experience managing teams)
Proven experience managing large-scale performance marketing budgets
Strong understanding of performance metrics including ROAS, POAS, CAC, and contribution margin
Deep expertise across Google Ads, Meta Ads, Programmatic Media, and digital acquisition ecosystems
Advanced knowledge of GA4, attribution models, analytics, and digital measurement
Experience working with enterprise-level data environments and BI tools
Strong commercial awareness and financial acumen
Excellent stakeholder management and cross-functional collaboration skills
Excellent communication skills in both Greek and English
Competitive compensation package
Career development and growth opportunities
RevOps Roles analysis
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